Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand—at least for Manhattan subscribers with doormen. After a test than began in May, sparked by concerns that post-office cutbacks would only continue to worsen, New... Continue reading at Crains New York
[ Crains New York | 2012-09-28 00:00:00 UTC ]
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Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Books and publishing have a strong representation in this year's PR Week awards,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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Sales of E L James' Fifty Shades series slumped for a third consecutive week last... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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E L James has set yet another record by chalking up the longest unbroken streak atop Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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It's the first time you can read all of the Times on a site or app not owned by the Times. And it's the first time Flipboard has gotten a big publisher to hand over all its content. Continue reading at AllThingsD
[ AllThingsD | 2012-06-25 00:00:00 UTC ]
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You might say Penguin has had a rocky relationship with libraries. That looks to be on the tentative mend, as the publisher and 3M have together cut deals with the Brooklyn Public Library and New York Public Library to bring Penguin's ebook catalog back as part of a test program. Under the terms... Continue reading at Engadget
[ Engadget | 2012-06-22 00:00:00 UTC ]
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The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times
[ The New York Times | 2012-06-21 00:00:00 UTC ]
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After yanking their ebook titles from libraries last year, Penguin is launching an ebook pilot program for libraries in New York. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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Fiction Uncovered will be running a four-day pop-up radio station, Fiction Uncovered FM at Foyles... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget
[ Engadget | 2012-06-14 00:00:00 UTC ]
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Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. Continue reading at Media Week
[ Media Week | 2012-06-11 00:00:00 UTC ]
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In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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At the new Pop-Hop Books & Print in Highland Park, a pair of print aficionados believes that others, like themselves, cling to the page in the age of ebooks.Like a bad love affair, they kept it a secret from their families as long as they could. Because in 2012, who can admit the thing they... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-19 00:00:00 UTC ]
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TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York
[ Crains New York | 2012-05-19 00:00:00 UTC ]
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Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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