New Year, New Zuck: What Facebook's CEO Really Wants to Say About the Year Ahead at Facebook

Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important issues confronting his company.Here is what Zuckerberg says about the year ahead, and what it really means for Facebook and the billions of people on it: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-05 00:00:00 UTC ]
News tagged with: #mark zuckerberg #year ahead #reading books

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Carole Blake named agent of the year at RNAs

The late agent Carole Blake has been honoured with the Agent of the Year award at the Romantic Novelists' Association's (RNA) second industry awards. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romantic novelists #industry awards

Facebook reveals fresh flaws with its data

Facebook reveals a further four flaws with the data it shares with publishers and advertisers. Continue reading at BBC News

[ BBC News | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook reveals

Facebook blocks fake news from its advertising network

Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network #announcement monday

Facebook Reports More Measurement Glitches

Facebook on Wednesday said that it has discovered more measurement problems that could have given marketers the wrong picture of their performance with consumers on the platform.The social network, which revealed last month that it had been overstating the average time people spent with videos,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lets readers #issues surrounding

Facebook and Google take action against fake news sites

Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff

[ Stuff | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #election day #announced plans #online advertising

Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies

Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #display ads #moving forward

Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #audience network #fake news

Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
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Publishers brace for what happens if Facebook stops paying for live videos

Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday

[ Digiday | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live videos #multiple publishers #surprising move

Zuckerberg says Facebook didn't influence the election

If you controlled a media publishing platform that connected to millions of people, it'd make you a pretty powerful individual. Not so, according to Mark Zuckerberg, who has come out against the notion that Facebook helped win it for Trump. TechCrunc... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
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Folio’s Carroll service named Book of the Year

The Folio Society took home three British Book Design & Production Awards last night, including the ceremony’s top award, with a string of smaller and niche operations also lauded for their bold approaches to publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society #top award

How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking advantage #fight google #facebook advertising #holiday season #leading publishers #sponsored content

‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #making money #chasing scale

Donald Trump: PW's Coverage Over the Years

Like it or not, Donald Trump won the 2016 Presidential Election. Over the years, and especially throughout the election, PW has done lots of coverage of Trump's books, books about Trump, and the reactions from book biz insiders to his candidacy and election. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday

[ Digiday | 2016-11-09 00:00:00 UTC ]
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Harry and Beatrix Potter face off on eclectic Waterstones book of the year shortlist

Sarah Perry’s The Essex Serpent is the only novel on the six-book shortlist, up against JK Rowling’s play script for Harry Potter and the Cursed Child and a long-lost Beatrix Potter storySarah Perry’s novel The Essex Serpent might have missed out on the big literary prizes this year, but her... Continue reading at The Guardian

[ The Guardian | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #sarah perry #essex serpent #six-book shortlist #jk rowling #play script #cursed child

J K Rowling and Beatrix Potter shortlisted for 2016 Waterstones Book of the Year

J K Rowling and Beatrix Potter are among the six authors shortlisted for the Waterstones Book of the Year 2016, chosen by Waterstones booksellers. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beatrix potter #authors shortlisted #waterstones book #waterstones booksellers