New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather than as a platform for brand engagement.But Novel was conceived under the management of former owner Chris Hughes and CEO Guy Vidra, who attempted to transform the magazine into a 21st-century digital media company. So when Mr. Hughes formally sold the New Republic in February after just less than four years, it seemed like Novel's days at the company could be numbered.Now new publisher Hamilton Fish confirmed, in a Monday memo first reported by FishbowlNY, that the Novel team will leave the company. "The Novel team will be departing on April 1 and I have agreed to enable the team to retain their entire client list should they find a new home," he wrote. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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[ Media Week | 2012-02-13 00:00:00 UTC ]
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[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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