New mobile app for Milwaukee taxis challenges disruptive competitors

Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own. "TAXIMKE" is designed with its competitors' concept in mind: order, book and track a taxi through your smartphone. Unlike Uber and Lyft's apps, TAXIMKE lets users pay via credit card or cash, which the company bills as a selling point. However, as far as I can tell, you can't pay through the app itself, something I consider a slight… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2014-06-26 00:00:00 UTC ]
News tagged with: #mobile app #pushing back #credit card #selling point

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How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #madison avenue #third-party publishers


How we made the Uneditions web app

Unlimited Theatre's Jon Spooner reveals the co-creation behind a new platform for publishing play scripts on mobile devicesUnlimited Theatre has often worked with new technologies, mainly due to the fact that I've had a geeky interest in things ever since I was bought a Dragon 32 home computer... Continue reading at The Guardian

[ The Guardian | 2014-01-24 00:00:00 UTC ]
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Facebook Tries a Mobile Ad Network

A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #app publishers


Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post today #important step #sponsored content #working directly #small number #coming months


BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold programmatically


The bad side of Goodreads' Reading Challenge

Turning literature into a numbers game makes some sense for the book trade, but none for readersWe may be halfway through January already, but the spirit of new year is still in full swing over in San Francisco, where the 2014 Goodreads Reading Challenge goes from strength to strength to... Continue reading at The Guardian

[ The Guardian | 2014-01-16 00:00:00 UTC ]
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Jaipur Literary FestivaI to Covers Challenges in Indian Publishing

For the first time the Zee Jaipur Literary Festival (JLF) has introduced a professional program to discuss the ongoing challenges to book publishing in India. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian publishing #professional program #ongoing challenges #book publishing


This Week in Children's Apps: January 16, 2014

This week in children's apps, we feature apps that take players on journeys with familiar faces – the Berenstain Bears hit the road, the Cat in the Hat explores the rainforest, and Curious George makes his way through the alphabet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature apps #familiar faces #hat explores


Maverick backs bedtime story app

A new story reading app will launch later this month with nine picture books from publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books


Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad strategy


An app to check your cholesterol is the latest way smartphones are evolving into medical devices

On mobile phones, health, and fitness are rapidly becoming big business. The latest idea? A concept from researchers at Cornell which demonstrates how your phone could be used to check your cholesterol levels, no visit to the lab required. In a paper published in the medical technology journal... Continue reading at PC World

[ PC World | 2013-12-21 00:00:00 UTC ]
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Holiday Catalogs Data and Top 15 Cities, Per Popular iPad App

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek

[ AdWeek | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #device level


Personalised audio for SourceBooks' Put Me in the Story app

Sourcebooks' Put Me in the Story personalised-book series has launched a new 'universal... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check #mobile ads


When will publishers wake up to the challenge of Amazon?

The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian

[ The Guardian | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary culture


Stephen Hawking's first official app teaches the basics of the universe

Stephen Hawking has gone to great lengths to promote science through books and videos, but he has been conspicuously absent in the software world -- until now, that is. The astrophysicist has just teamed up with Random House on Snapshots of the ... Continue reading at Engadget

[ Engadget | 2013-12-13 00:00:00 UTC ]
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Apple to give away songs, ebooks, apps during '12 Days of Gifts'

Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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Boot up: Almunia's warning, Snapchat's numbers, China Mobile + iPhone, and more

Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #federal reserve #pinboardto suggest #@gdntech #microsoftapplegooglecharles arthurtheguardian


Pembrokeshire reviews mobile libraries

  The mobile library service run by Pembrokeshire County Council, used by about 1% of the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-06 00:00:00 UTC ]
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Penguin teams up with Readmill on booksharing app

Free app allows ebook readers to share highlights and update to social media websitesPenguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.The app allows readers to share ebook highlights and to talk to each other while they're reading,... Continue reading at The Guardian

[ The Guardian | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mission statement #biggest brands