New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices—and it's already convinced Funny or Die and Huffington Post to come on board. "You have so many different social media outlets; there's really no solution (for discovery)," Heard vp of product and strategy Benjamin Goodman explained. "Now, you can dump all your content you have on Heard, and our algorithm takes over." Heard will be competing alongside nine other tech companies at the SXSW Interactive Release It competition on March 13 in Austin, Texas. The platform was built under the expert eyes of Heard CTO Ruben Kleiman, who was one of the architects of Netflix's recommendation algorithm, and Heard CEO Dave Vronay, who worked in social computing at Microsoft. Vronay said the company came up with the idea after realizing that people often searched for movies starring the same actor, and that model could be applied to online media. The platform works like Netflix, in the sense that it sections platform users into like-minded groups of up to 300 users. For example, people who like reading stories about U.S. politics will see the same recommendations, while those who like My Little Pony will see another bucket of choices—but both... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-11 00:00:00 UTC ]
News tagged with: #online media #single person #institutional knowledge #desktop version #interesting things

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Algorithm says no

Since launching Mensch Publishing three years ago I have tried to use social media to promote titles. Continue reading at The Bookseller

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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

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Revenues up £1.3m at Roald Dahl Story Company before Netflix deal earned £370m

The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller

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The (wonderful, life-saving) Libby app is becoming more accessible.

The Libby app came into my life early in the pandemic, when in-person trips to the library weren’t possible and indie bookstores were up against massive USPS delays. The app—which allows users to instantly borrow ebooks from their local libraries—was an incredible gift. Twenty-two months, one... Continue reading at Literrary Hub

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The best apps to download on your new smartphone

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Obama shares favourite reads of 2021 including Franzen and Whitehead

Former US President Barack Obama has released a 13-strong list of his favourite books of the year, spanning memoir, fiction and non-fiction, including Crossroads by Jonathan Franzen (Fourth Estate), These Precious Days by Ann Patchett (Bloomsbury) and Harlem Shuffle by Colson Whitehead (Doubleday). Continue reading at The Bookseller

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Scholastic strikes deal for Netflix series Karma's World

Scholastic UK has announced a global publishing deal with 9 Story Media Group and Karma’s World Entertainment for a new Netflix series. Continue reading at The Bookseller

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A Jeffrey Epstein accuser shares scathing allegations in a new memoir: ‘My book is my day in court’

‘Silenced No More’ is unsparing in its accusations against Epstein and, especially, Ghislaine Maxwell, who is on trial on charges of sex trafficking. Continue reading at The Washington Post

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Anonymous Orchid Outlaw memoir goes to John Murray in 24-hour pre-empt

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Spotify unveils a new hub for Netflix soundtracks, playlists and podcasts

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Audio visual reading app xigxag opens £250k funding round

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iOS 15.1 review: Apple tries sharing

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Podcasters on sharing industry knowhow

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Fane launches first app, Fane TV

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CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

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Propagate Content snaps up film rights to Doshi's Burnt Sugar

Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller

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Google lets Android apps use third-party payments in South Korea

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S&S pre-empts 'Netflix-worthy romcom' by Armas in a two-book deal

S&S has pre-empted a "Netflix-worthy romcom" by Elena Armas in a two-book deal. Continue reading at The Bookseller

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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

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How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

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