New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices—and it's already convinced Funny or Die and Huffington Post to come on board. "You have so many different social media outlets; there's really no solution (for discovery)," Heard vp of product and strategy Benjamin Goodman explained. "Now, you can dump all your content you have on Heard, and our algorithm takes over." Heard will be competing alongside nine other tech companies at the SXSW Interactive Release It competition on March 13 in Austin, Texas. The platform was built under the expert eyes of Heard CTO Ruben Kleiman, who was one of the architects of Netflix's recommendation algorithm, and Heard CEO Dave Vronay, who worked in social computing at Microsoft. Vronay said the company came up with the idea after realizing that people often searched for movies starring the same actor, and that model could be applied to online media. The platform works like Netflix, in the sense that it sections platform users into like-minded groups of up to 300 users. For example, people who like reading stories about U.S. politics will see the same recommendations, while those who like My Little Pony will see another bucket of choices—but both... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-11 00:00:00 UTC ]
News tagged with: #online media #single person #institutional knowledge #desktop version #interesting things

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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Bring me a dream: why I'm excited about The Sandman coming to Netflix

A thoughtful line-up of actors is an early sign that this adaptation of Neil Gaiman’s DC Comics series is in good handsNeil Gaiman’s comic book The Sandman isn’t quite in the canon of unadaptable literature, but converting it from page to screen is not a task for the fainthearted. That is why... Continue reading at The Guardian

[ The Guardian | 2021-02-02 11:00:34 UTC ]
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Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Conquer ‘Moby-Dick,’ finish ‘Infinite Jest’: Avid readers share their resolutions for 2021

The most common resolution involves not just spending more time reading but reaching a specific number of books. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 06:19:26 UTC ]
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Oseman's boy-meets-boy love story greenlit for Netflix series

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[ The Bookseller | 2021-01-20 20:54:50 UTC ]
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Audiobook Apps for Bilingual Readers and Language Learners

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[ Book Riot | 2021-01-20 11:39:00 UTC ]
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A different Calibre: audiobook charity shares how it is meeting growing demand

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[ The Bookseller | 2021-01-18 13:02:19 UTC ]
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Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

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[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Manage Your 2021 TBR With These Reading List Apps

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[ Book Riot | 2021-01-08 11:40:00 UTC ]
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Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

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[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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Apple removes more unlicensed games from the App Store in China

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[ Engadget | 2020-12-31 13:01:44 UTC ]
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Feeling moody? One author shares wisdom about halting those downward spirals.

In “The Book of Moods,” Lauren Martin borrows from cognitive therapy, Buddhism, New Age pop psychology and neuroscience. Continue reading at The Washington Post

[ The Washington Post | 2020-12-14 13:00:00 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

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[ Digiday | 2020-11-17 05:01:17 UTC ]
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Adele Parks signs film deal with Netflix series producers

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[ The Bookseller | 2020-11-16 14:37:11 UTC ]
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Bookshop Heroes share top bookselling tips

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[ The Bookseller | 2020-11-05 16:20:56 UTC ]
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Robert Harris' Munich adapted for Netflix

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[ The Bookseller | 2020-11-03 16:59:08 UTC ]
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Nobrow lines up three further Hilda adventures as Netflix adaptation enters second series

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[ The Bookseller | 2020-10-29 22:16:04 UTC ]
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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

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[ Digiday | 2020-10-29 04:01:18 UTC ]
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