New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices—and it's already convinced Funny or Die and Huffington Post to come on board. "You have so many different social media outlets; there's really no solution (for discovery)," Heard vp of product and strategy Benjamin Goodman explained. "Now, you can dump all your content you have on Heard, and our algorithm takes over." Heard will be competing alongside nine other tech companies at the SXSW Interactive Release It competition on March 13 in Austin, Texas. The platform was built under the expert eyes of Heard CTO Ruben Kleiman, who was one of the architects of Netflix's recommendation algorithm, and Heard CEO Dave Vronay, who worked in social computing at Microsoft. Vronay said the company came up with the idea after realizing that people often searched for movies starring the same actor, and that model could be applied to online media. The platform works like Netflix, in the sense that it sections platform users into like-minded groups of up to 300 users. For example, people who like reading stories about U.S. politics will see the same recommendations, while those who like My Little Pony will see another bucket of choices—but both... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-11 00:00:00 UTC ]
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Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden

But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times

[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Here are some of my favorite escapist novels. You may have other ideas. Share them with us.

I like vicarious adventure, so Herman Wouk is at the top of my list. Also, Anne Perry. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 12:00:00 UTC ]
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Chef and cookbook author Alison Roman shares her essential kitchen gadgets

Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company

[ Fast Company | 2020-04-29 07:00:52 UTC ]
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The Community Cookbook Is Reborn for a Time of Scarcity and Sharing

Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times

[ The New York Times | 2020-04-28 09:00:19 UTC ]
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Anthony Horowitz will share chapters of new book online

Anthony Horowitz has announced he will share the writing process of his new Diamond Brothers book, Where Seagulls Dare, with children online. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 05:13:10 UTC ]
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Netflix to release documentary centred on Michelle Obama's book tour

Following the publication of Michelle Obama's autobiography Becoming (Viking) in 2018, Netflix is releasing a documentary film of the same name, directed by Nadia Hallgren. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 03:41:08 UTC ]
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Michelle Obama 'Becoming' documentary is a surprise new Netflix release

A documentary chronicling former First Lady Michelle Obama's book tour for her bestselling memoir, "Becoming," is coming to Netflix next month. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-27 17:00:12 UTC ]
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Hotels Share Favorite Travel Stories for World Book Day: Critical Linking, April 23, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-04-23 10:30:24 UTC ]
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Aligning the User Data That Websites and Apps Collect With What Consumers Expect

With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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South Carolina Bookstore Shares Story of Reopening

Fiction Addiction in Greenville, S.C., has re-opened after the state government gave permission; shoppers are limited to four at a time. "My concern was less for my own health than the health of the store," said owner Jill Hendrix. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Bloomsbury to issue shares and cut costs, anticipating sales hit

Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 01:14:48 UTC ]
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Informa expects £1bn from oversubscribed share offer

Taylor & Francis owner Informa says it expects to raise £1bn through its emergency share offer, adding that its placement yesterday (16th April) was oversubscribed within two hours. Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 00:30:53 UTC ]
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How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
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Taylor & Francis owner Informa issues shares as coronavirus hits business

Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 15:21:35 UTC ]
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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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