The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at 'Media Week'
[ Media Week | 2021-08-27 17:39:39 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 23:11:17 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Struggling to read more but just can’t find the time? Well, Brooklyn’s Center for Fiction may have the solution (for free!). The staff at the not-for-profit is curating short stories for NYC’s first Short Story Dispenser, which is scheduled to be in commission starting October 2nd. Visitors to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-22 18:38:46 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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The Madeleine Milburn Mentorship Programme, introduced in 2020 to champion new and exciting voices and launch their writing careers, has chosen eight authors for 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-08-30 16:42:16 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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There is certainly no lack of complex and astounding projects manufactured by Hong Kong/China print players. But non-disclosure agreements often put the kibosh on discussions that PW is interested in having about the intricacies involved in such projects or the approval process, tedious as it... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Cast your vote for one of the six books on the list to become the next #FallonSummerReads book club selection. Votes are due July 18th! Continue reading at Book Riot
[ Book Riot | 2021-07-15 18:52:12 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
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The Borough Press has pre-empted The Measure by Nikki Erlick, a "riveting" novel set in a world where people can find out how much time they have left to live. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 05:39:44 UTC ]
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It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
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Titles from Dialogue Books and Granta have made the longlists for the Orwell Prize for Political Writing and Prize for Political Fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-04-10 00:25:15 UTC ]
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UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
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