The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at 'Media Week'
[ Media Week | 2021-08-27 17:39:39 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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In “Backable,” author Suneel Gupta says don’t simply ask “What do you think?” Instead, stage an exhibition match. After explaining an idea to a friend, I’ll often ask them to explain it back to me. Not only does that help me understand whether the idea is landing, but it also helps me pick up... Continue reading at Fast Company
[ Fast Company | 2021-02-23 08:00:20 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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Wattpad, the online story writing website, is in talks with multiple parties to sell the enterprise, with a $500m price tag being mooted, Canada 24 News has reported. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 08:40:16 UTC ]
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Chicago Review Press, a publishing subsidiary of the distributor IPG, has reached an agreement to acquire 126 select backlist titles, as well as a handful of forthcoming books, from Fulcrum Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-05 05:00:00 UTC ]
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A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 22:39:15 UTC ]
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Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 01:26:41 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Avon Books has acquired world all language rights (including dramatic) to The Family Tree and one other thriller by authors Steph Mullin and Nicole Mabry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 18:36:13 UTC ]
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Black & White Publishing has acquired Burns for Every Day of the Year from Robert Burns expert Dr Pauline Mackay. Continue reading at The Bookseller
[ The Bookseller | 2020-10-23 10:57:29 UTC ]
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Berryman, who won a Pulitzer and a National Book Award, struggled with addiction and despair that also fueled his work. Continue reading at The Washington Post
[ The Washington Post | 2020-10-22 14:00:00 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
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Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post
[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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Plus: EmblemHealth, Somos ink value-based deal Northwell's Feinstein Institutes designated key aging-research center, gets $1.7M to fund pilots Covid-19 challenges Montefiore's... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-09-10 09:30:00 UTC ]
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Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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Richard & Judy's Autumn Book Club features returning novelist Jessie Burton, alongside two debut writers, in the six-strong line-up. Continue reading at The Bookseller
[ The Bookseller | 2020-09-03 08:14:36 UTC ]
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