Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for advertisers and sharing it across social media, according to a statement from the companies Monday. It will also help BuzzFeed expand its digital video production, such as its popular food media network, Tasty, they said.NBC's latest investment values BuzzFeed at about $1.7 billion, according to a person familiar with the matter. Last year, Comcast's TV and film division made separate $200 million investments in BuzzFeed and Vox Media, the online publisher of the Verge, Eater and Recode. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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Japan's Rakuten, parent company of ebookseller Kobo, has purchased US ebook distributor OverDrive, likely blocking Kindle's further expansion into libraries. The post Rakuten Buys E-book Distributor OverDrive for $410 Million appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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With the abundance of comic book movies being made there’s bound to be backlash, but will it be Marvel or DC that pushes us over the edge? The post Who Will Make You Sick of Comic Book Movies, DC or Marvel? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-17 00:00:00 UTC ]
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Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. The post MIA Connections Makes A Huge Impact In The Travel Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-12 00:00:00 UTC ]
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BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-12 00:00:00 UTC ]
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Skybound Entertainment has had success with The Walking Dead across all mediums. Robert Kirkman’s comic book company has expanded into television with the AMC series, which is now the most popular show in the world. They’ve also enjoyed the same level of critical and commercial success through... Continue reading at PC World
[ PC World | 2015-03-08 00:00:00 UTC ]
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Douglas & McIntyre, House of Anansi Press/Groundwood Books, Greystone Books, and New Society Publishers will move distribution to the University of Toronto Press beginning in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Lisa Bruce spent years working on the film, The Theory of Everything, before convincing the author to sell the rights to the original memoir. The post How to Make A Big Bang in Book-to-Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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It's one thing to run a few conferences, but another for a publisher to establish its own dedicated events space. Condé Nast U.K. has invested millions in a multipurpose venue which houses its fashion college and outside events. Hearst U.K. has public kitchens and product testing facilities for... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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A book about the evolution of genitals is shortlisted for this year's Diagram Prize for the oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-02-27 00:00:00 UTC ]
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The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance... Continue reading at Digiday
[ Digiday | 2015-02-27 00:00:00 UTC ]
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Wordpress is one of the most popular Web publishing platforms. The vast catalog of plugins is part of what makes Wordpress so powerful, but it can also be the Achilles heel. According to security researchers at Sucuri there are a million-plus Wordpress sites exposed to serious risk, thanks to a... Continue reading at PC World
[ PC World | 2015-02-26 00:00:00 UTC ]
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The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
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Bertelsmann is expanding its growth into education by investing in Alliant International University in the US. Alliant specialises in psychology, has more than 3,700 students and operates 10 campuses in California, Mexico City, Tokyo and Hong Kong. The investment will be made by the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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The University of Wisconsin Press has named Dennis Lloyd its new director. He will assume his new position in May Lloyd currently is deputy director for sales, marketing, and acquisitions at the University of Florida Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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