NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Isabel Wilkerson, Jacob Soboroff, Akwaeke Emezi among L.A. Times Book Prize finalists

The awards recognize outstanding literary achievements in 12 categories, including the Ray Bradbury Prize for Science Fiction, with winners to be announced April 16. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-03-02 15:00:14 UTC ]
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The time is right to cancel Dr. Seuss’s racist books

Anyone shocked by the cancellation of six Dr. Seuss books hasn’t been paying attention. Continue reading at The Washington Post

[ The Washington Post | 2021-03-02 06:26:28 UTC ]
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Back to school with a little bear and his hearing aids

How a picture book about a little bear who discovers he is deaf tells a personal story for its creators. Continue reading at BBC News

[ BBC News | 2021-03-02 00:02:48 UTC ]
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The Challenge of Writing Humor in Dark Times

Writing duo Whitney Phillips and Ryan M. Milner negotiate how funny writing should be in an unfunny time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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Today in late capitalism: Here is a coloring book that teaches children about credit.

Can you think of a single feel-good news story from the past five years that isn’t, at its core, an indictment of the society in which we live? Here at Lit Hub, one of our most-read stories last year was “Big-hearted strangers turn Little Free Libraries into Little Free Pantries.” While I don’t... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 16:10:35 UTC ]
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Publicists get inventive to boost debut authors during 'tough' lockdown

Resourceful publicists are having to be inventive to launch debuts as the lockdown rumbles on and shops remain closed. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 09:01:07 UTC ]
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Two Roads to publish Hart's memoir on starting over

John Murray Press imprint Two Roads has acquired Devorgilla Days: A Memoir of Hope and Healing by Kathleen Hart, a "heart-warming and deeply moving" memoir about recovery, resilience and starting over. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 09:27:36 UTC ]
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When Can I Go Back to School? Self-published lockdown story lands major publisher

‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian

[ The Guardian | 2021-02-20 07:00:25 UTC ]
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WI16: Indies Look Back While Charting the Future

Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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A library staffer has been fired for burning Trump and Ann Coulter books in his free time.

Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
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‘Remarkable Adaptability’: Children’s Publishing in the Time of Covid

With 2021 well underway, Publishers Weekly spoke with the heads of several children’s publishing divisions to see how the industry weathered the storm of last year, and to discuss what comes next in the midst of persistent uncertainty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Time to detox

One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 15:02:23 UTC ]
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How this year’s lousy Super Bowl ratings measure up to past games

Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company

[ Fast Company | 2021-02-09 13:39:34 UTC ]
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Joan Didion’s ‘Let Me Tell You What I Mean’ shows a writer ahead of her time

Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post

[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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A Memoir About Queer Identity, Told One Gay Bar at a Time

In his new memoir, “Gay Bar,” Jeremy Atherton Lin documents his personal history and the history of queer identity by exploring gay bars around the world. Continue reading at The New York Times

[ The New York Times | 2021-02-09 10:00:09 UTC ]
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This North Carolina indie bookstore just got a Super Bowl-sized publicity boost.

Yesterday’s slate of Super Bowl commercials can be divided into two heavily-overlapping camps: cringey pop-culture nostalgia garbage fronted by stars you hoped were better than that, and expensive “unify the divided country through capitalism” garbage fronted by stars you hoped were better than... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 16:56:30 UTC ]
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Waterstones demands business rates reform, as Chancellor mulls online sales tax

Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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Read the American short stories George Saunders thinks will stand the test of time.

There’s so much contemporary fiction released every day, it’s hard to keep track—and it’s hard to know which works will still be remembered in a year and which will slip into obscurity. Luckily, we have George Saunders to guide us. In an interview with Los Angeles Review of Books, Saunders was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-05 16:37:34 UTC ]
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Back-Talking The Tone Police: Book People Are Not Your Enemy

Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot

[ Book Riot | 2021-02-05 11:37:00 UTC ]
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