NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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The remarkable bounce back of New Zealand's magazines

After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian

[ The Guardian | 2021-01-16 19:00:40 UTC ]
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Self-Improvement Boom Sets Book Sales Off on Fast Start in 2021

More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Lit fest The Coast is Queer returns in 2021 with Stuart and McDermid

Douglas Stuart, the 2020 Booker Prize winner, is among confirmed speakers for Brighton & Hove’s LGBTQ+ literature festival, The Coast is Queer, returning after its inaugural year in 2019 in digital form from 5th-7th February 2021.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 21:17:07 UTC ]
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W&N bags 'timely' critique of wokeness

W&N has acquired "a timely critique of wokeness", The Awokening by Ayishat Akanbi, which urged readers to unify in a time of polarisation.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 16:53:47 UTC ]
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Neil Sheehan Dies at 84; Times Reporter Obtained the Pentagon Papers

His exhaustive coverage of the Vietnam War also led to the book “A Bright Shining Lie,” which won a National Book Award and a Pulitzer Prize. Continue reading at The New York Times

[ The New York Times | 2021-01-07 23:20:39 UTC ]
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Are Book Biz Diversity Efforts Starting to Kick In?

Publishing employees who weighed in on a new 'PW' survey are hoping new initiatives will yield results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-31 05:00:00 UTC ]
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For ‘Gatsby’ fans, 2021 will be the start of remakes. First up: ‘Nick’

Michael Farris Smith’s prequel capitalizes on the copyright expiration of Fitzgerald’s 1925 classic. Continue reading at The Washington Post

[ The Washington Post | 2020-12-29 12:00:00 UTC ]
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Epicurious is righting cultural wrongs one recipe at a time

With a new Black editor in chief and ambitious promises to do better, a little corner of the Conde Nast universe is taking racial and cultural injustice one recipe at a time Continue reading at ABC News

[ ABC News | 2020-12-24 18:32:00 UTC ]
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In his memoir, Georgetown’s John Thompson doesn’t hold back

The late basketball coach offers an honest, unsparing look at his life and his ex-employer. Continue reading at The Washington Post

[ The Washington Post | 2020-12-24 13:00:00 UTC ]
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Audiobooks to Get You Through the Most Distracted of Times

New fiction by Chimamanda Ngozi Adichie, Barack Obama’s accent game, a Wilco frontman’s memoir and romance by Vonnegut. Continue reading at The New York Times

[ The New York Times | 2020-12-22 23:58:19 UTC ]
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Roxane Gay is starting a book club—and you can join.

Some good news to close out the year! Recently, Roxane Gay announced on Twitter that she’s starting a book club, and anyone can participate. The Audacious Book Club will span at least one year, and the reading list for 2021 has already been finalized: Jenna Wortham and Kimberly Drew, Black... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-21 15:31:37 UTC ]
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Back of the net

The age-old issue around what can be done to encourage boys to read has been brought into sharper focus over recent weeks with the announcement that Marcus Rashford, supported by MacMillan, is launching a book club. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 22:26:17 UTC ]
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Radio 2 Book Club moves to prime-time Steve Wright show

The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
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How Julia Donaldson conquered the world, one rhyme at a time

She published her first book in her 40s and became the biggest selling author of the past decade in any genre – The Gruffalo alone has sold 13m copies. How did this former busker make it so big?The room where the children’s author Julia Donaldson writes – the heart of her vast picture book... Continue reading at The Guardian

[ The Guardian | 2020-12-17 06:00:31 UTC ]
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Child brings back Clarice Bean for 'Christmas classic' with HCCB

Lauren Child is bringing back Clarice Bean in a “spectacularly cinematic Christmas classic” for HarperCollins Children's Books. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 02:21:05 UTC ]
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Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club

Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
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How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
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Dame Elizabeth Anionwu's memoir to Seven Dials

Seven Dials has acquired Dame Elizabeth Anionwu’s memoir Dreams From My Mother, a trailblazing nurse's story of how she overcame a background of shame, stigma and discrimination to dedicate her to life to fighting inequality.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-09 10:06:03 UTC ]
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Low infection rate shows safety measures work, Libraries Connected says

A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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