NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek

[ AdWeek | 2021-06-17 21:56:31 UTC ]
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Olivia Rodrigo started her career playing a book lover on TV.

BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub

[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
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Foul-mouthed Laurence Fox tweet boosts sales for Little Box of Books

A children’s book subscription company says its sales have surged after actor and political activist Laurence Fox berated it online. Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 08:15:22 UTC ]
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Bill Clinton and James Patterson are back in action — and still ridiculous

“The President’s Daughter” is the follow-up to the duo’s 2018 bestseller “The President Is Missing.” Continue reading at The Washington Post

[ The Washington Post | 2021-06-07 11:00:00 UTC ]
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Shortlist revealed for £30k Sunday Times Audible Short Story Award

The final six stories competing for the £30,000 Sunday Times Audible Short Story Award have been revealed, featuring British author Jonathan Gibbs and Scottish writer Rachael Fulton alongside four US writers. Continue reading at The Bookseller

[ The Bookseller | 2021-06-06 11:11:42 UTC ]
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Action, boredom, protest and celebration inside the NBA bubble

The Post’s Ben Golliver on how covid and the racial-justice movement tested the league. Continue reading at The Washington Post

[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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Nibbie winner Buckley on boosting Simon & Schuster’s picture book roster

Jane Buckley, who won the inaugural Designer of the Year prize at the recent British Book Awards, discusses her recent promotion and the art of pairing writers and illustrators together. I speak to Jane Buckley just after what must have been a pretty good couple of days for her. On 13th May, at... Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 15:18:52 UTC ]
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How to watch Charles Yu explore his award-winning novel at the L.A. Times Book Club

National Book Award winner Charles Yu discusses 'Interior Chinatown' with Times film critic Justin Chang at the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-27 20:58:15 UTC ]
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Afshin Molavi at Abu Dhabi International Book Fair: ‘West to East’

The Johns Hopkins Foreign Policy Institute fellow speaks with Mina Al-Oraibi about pandemic-era dynamics in the Arab region. The post Afshin Molavi at Abu Dhabi International Book Fair: ‘West to East’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-27 13:00:13 UTC ]
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Roxane Gay is starting a new imprint at Grove Atlantic.

Roxane Gay is not just an acclaimed writer, she’s a champion of writers: she’s edited The Best American Short Stories, founded Gay Magazine, and launched the Audacious Book Club to promote reading and discussion of powerful new literary voices. Now, she’s continuing her curatorial work by... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-26 14:50:24 UTC ]
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Author Tayari Jones on Timing at Abu Dhabi International Book Fair

The author speaks with Emirates Airline Festival of Literature director Ahlam Bolooki, asserting 'You don't have to write every day.' The post Author Tayari Jones on Timing at Abu Dhabi International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-26 14:44:41 UTC ]
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Roxane Gay Starts Publishing Imprint With Grove Atlantic

Roxane Gay Books will focus on underrepresented fiction, nonfiction and memoir writers, with or without agents. Continue reading at The New York Times

[ The New York Times | 2021-05-26 09:00:15 UTC ]
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S&S UK partners with Jhalak Prize to boost longlist sales

Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller

[ The Bookseller | 2021-05-25 00:26:21 UTC ]
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ACE announces details of £42m fund to boost libraries and creative projects

Arts Council England has announced the details of a £42m fund to boost local libraries, creative projects and museums across the country. Continue reading at The Bookseller

[ The Bookseller | 2021-05-24 06:43:36 UTC ]
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Marie Claire owner reports record profits on back of Covid reading boom

Future’s share price soars as it says full-year results will be ‘materially ahead’ of expectationsCoronavirus – latest updatesSee all our coronavirus coverageFuture, the owner of magazines from Marie Claire to Metal Hammer and sites such as TechRadar and GoCompare, has reported record revenues... Continue reading at The Guardian

[ The Guardian | 2021-05-19 12:15:47 UTC ]
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Rankin's A Song for the Dark Times hits the high note in top spot

Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Bookshop.org urges industry to back indies with links in Independent Bookshop Week

Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 23:36:00 UTC ]
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In ‘Brat,’ Andrew McCarthy looks back at his younger self — a sheepish outsider, torn between ambition and art

McCarthy provides an entertaining if hazy glimpse behind the scenes with the Brat Pack. Continue reading at The Washington Post

[ The Washington Post | 2021-05-08 12:00:00 UTC ]
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Big Trade Publishers Have a Good Start to 2021

First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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