NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Students from abroad are back. What that means to the US.

Rajika Bhandari talks about her memoir “America Calling: A Foreign Student in a Country of Possibility” and how students from other countries benefit the U.S. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-09-13 14:26:03 UTC ]
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Book Aid International: Back to School Reading for 290,883

The five-year-old International Excellence Award-winning 'Inspiring Readers' program reaches nearly 300,000 students in the new school year. The post Book Aid International: Back to School Reading for 290,883 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-13 14:14:48 UTC ]
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Caldwell shortlisted for BBC National Short Story Award for third time

Lucy Caldwell has been shortlisted for the BBC National Short Story Award for the third time, in a year dominated by new voices. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 09:37:40 UTC ]
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W H Allen to publish New York Times Magazine's 1619 Project

W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine. Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 11:16:58 UTC ]
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Review: Joy Williams' first novel in decades is an astonishing end-times parable

From the acclaimed author of novels and short stories, 'Harrow' is a magnificent, moving story about people picking up the pieces of apocalypse. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-07 13:00:01 UTC ]
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Emma Gannon | 'I really want to us to fight back against the algorithm of life'

Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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How time was measured, and what it meant, across the centuries

David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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Navigating Uncertain Times

This year's fall regional trade shows will take place as questions abound over how the rest of 2021 will play out. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Executive decision: Lachlan Murdoch turns back on media inquiry to reopen Fox News | The Weekly Beast

News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian

[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Time to decolonize and diversify the writer’s retreat?

Trigger warning: unpopular opinion. I have long despised the idea of writers’ retreats. I entirely agree with the concept itself but felt it was in desperate need of diversification in order to suit different personality types and minds. Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 05:17:10 UTC ]
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EA dips back into college football with Campus Legends event in Madden NFL 22

Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget

[ Engadget | 2021-08-31 17:25:25 UTC ]
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Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Amazon's Kindle Paperwhite drops to all-time low price of $71 in one-day sale

Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget

[ Engadget | 2021-08-29 15:44:54 UTC ]
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Aster to publish one from two-time Olympian snowboarder Fuller

Octopus Books imprint Aster has acquired Fear Less, Live More by two-time GB Olympian Aimee Fuller. Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 08:49:30 UTC ]
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'Call of Duty: Vanguard' first look: Taking the series back to WWII

There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget

[ Engadget | 2021-08-19 17:45:33 UTC ]
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Nine Eight to publish Bickerdike's 'timely, kaleidoscopic' Britney biography

Nine Eight, Bonnier Books UK's new music imprint, will publish Being Britney: Pieces of a Modern Icon by Jennifer Otter Bickerdike in November 2021, the first book to provide a "sympathetic yet objective re-examination of Britney Spears' cultural impact". Continue reading at The Bookseller

[ The Bookseller | 2021-08-19 02:29:30 UTC ]
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Flint scoops two climate change titles in time for COP26 summit

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[ The Bookseller | 2021-08-18 22:17:00 UTC ]
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The picture book fighting back against Russia’s LGBT+ propaganda law

A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian

[ The Guardian | 2021-08-17 14:33:19 UTC ]
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