NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Soaring June Sales Boost 2021 First Half Bookstore Sales

Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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The Thursday Murder Club boomerangs back into the top spot

Richard Osman's The Thursday Murder Club (Penguin) has bounced back to the UK Official Top 50 number one spot, for an 11th week in total and a sixth week in paperback. Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 16:44:24 UTC ]
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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Amazon cuts back drone delivery team

Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 16:20:14 UTC ]
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HarperNorth acquires journalist Bright's 'timely' debut on regional equality

HarperNorth has acquired a book on regional inequality in the UK by journalist Sam Bright, chief politics and investigations reporter for Byline Times. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 10:36:32 UTC ]
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Anthony Veasna So’s ‘Afterparties’ is a bittersweet testament to the late author’s talents

The short story collection infuses tales of inherited trauma with humor and snark. Continue reading at The Washington Post

[ The Washington Post | 2021-08-02 15:58:35 UTC ]
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Reading Time Rose 21% in Second Half of 2020

The U.S. Department of Labor's American Time Use survey found that the time Americans spent reading daily increased 21% in the May-December period in 2020 over the comparable period in 2019, rising to 34 minutes per day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Nicholas Kristof, Times Columnist, Weighs Bid for Oregon Governor

Mr. Kristof, a two-time Pulitzer Prize winner known for his coverage of human rights abuses and women’s rights, said friends were trying to recruit him into the race to replace Gov. Kate Brown, a Democrat. Continue reading at The New York Times

[ The New York Times | 2021-07-19 17:22:47 UTC ]
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Lauren Child | 'It felt like a time to write about what we wish for'

Lauren Child's latest story focuses on Christmas in a Clarice Bean story that is full of empathy and hope Continue reading at The Bookseller

[ The Bookseller | 2021-07-17 02:08:43 UTC ]
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Time for tea

I am a regular reader of @PublishingTea. This is a pastime I share with many others. Continue reading at The Bookseller

[ The Bookseller | 2021-07-16 02:15:14 UTC ]
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Penguin Random House USA Sets September 13 to Start Reopening Offices

The Penguin Random House US staff is told in a memo that vaccinations will be required in offices reopening in September. The post Penguin Random House USA Sets September 13 to Start Reopening Offices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
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Ruth Ozeki | 'As an artist I have relationships with fictional voices all the time'

"The notion of 'a book' is just a convenient fiction which we books go along with because it serves the needs of the bean counters in publishing, not to mention the ego of the writers. But the reality is far more complex.” So explains “the Book”, one of the narrators of Ruth Ozeki’s fourth novel... Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 19:27:08 UTC ]
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Choi wins £30k Sunday Times Audible Short Story Award

American author Susan Choi has won the 2021 Sunday Times Audible Short Story Award with her "luminous" story "Flashlight". Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 16:07:00 UTC ]
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Border Patrol Sends Back 7 Canadians Who Used Library Lawn To Enter US

Before the pandemic, Canadians were allowed to visit the Haskell Free Library without having to visit a customs post. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-08 21:22:12 UTC ]
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Write to roam: why armchair travelling is back in fashion

Reissued tales of classic journeys are being snapped up as Britons long for escape while having to stay at homeSome will go on a “great trudge” from the Hook of Holland to Istanbul. Others will explore the canyonlands of Utah or the mountains of Iran. But there is one idiosyncrasy they will all... Continue reading at The Guardian

[ The Guardian | 2021-07-04 07:30:15 UTC ]
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Rise of 'hybrid authors' as writers buy back their rights

The “rise of the hybrid author” was discussed at London Book Fair, with the prediction that writers will increasingly buy back rights to their own books from publishers.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 22:00:58 UTC ]
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Kazuo Ishiguro: ‘Some awful things have happened in the last year . . . but these are not uninteresting times’

The Nobel Prize winner talks about the pandemic, his novel “Klara and the Sun,” fatherhood and more. Continue reading at The Washington Post

[ The Washington Post | 2021-06-22 14:00:00 UTC ]
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‘Le Divorce’ was a ’90s sensation. Diane Johnson is back again with another hit.

‘Lorna Mott Comes Home’ is signature Johnson: a delightful, jet-setting comedy of manners. Continue reading at The Washington Post

[ The Washington Post | 2021-06-21 06:00:00 UTC ]
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Bologna sees 55% online boost for 2021 edition

This year's digital Bologna Children's Book Fair saw a 55% increase in page views compared to the previous year's edition. Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 19:35:36 UTC ]
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Where to Start With Shang-Chi Comics

What Shang-Chi comics should you read before the movie arrives? Start here with this reading list of the best options. Continue reading at Book Riot

[ Book Riot | 2021-06-18 10:36:00 UTC ]
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