Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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A nonbinary teenager on their way home from an eating -disorder treatment center who tries to convince a stranger she is not a vampire, an aspiring fashion designer/dry-cleaning worker who develops an obsession with a customer, a community of people with Hansen’s disease that welcome and attempt... Continue reading at Electric Literature
[ Electric Literature | 2022-01-27 12:00:00 UTC ]
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Independent press Scratch Books, "dedicated to the art of the short story", is to launch in London in March, kicking off with an event featuring authors including Irenosen Okojie and Sarah Hall. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 22:49:58 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Death is a common theme in literature, and many of the finest writers of short fiction have explored the fear, event, and aftermath of death using the short-story form. Below, we select and introduce ten of the very best classic short stories which have death as their theme, ranging from […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-01-19 15:00:39 UTC ]
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Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times
[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Science fiction is full of computer programmes and androids who fall afoul of the plots of some of Shakespeare’s most brutal tragedies. Continue reading at The Conversation
[ The Conversation | 2022-01-14 13:00:02 UTC ]
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The Indigo Press has snapped up an "exquisite" selection of stories from Manuel Muñoz. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 10:19:51 UTC ]
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A new edition of Felix Salten's 'Bambi: A Life in the Forest' will be released next month, translated by Jack Zipes and featuring illustrations by Alenka Sottler; this is the first English version to be published since 1928. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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Two decades ago, I wrote my very first novel while working at The Community Bookstore, an independent bookstore in Brooklyn, New York. That job enabled me to complete my book, not just because of the flexible hours, but because the other staffers were all aspiring writers, and many of our... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-12 09:50:45 UTC ]
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Lyndsay Faye, author of the new story collection 'Observations by Gaslight,' ranks the 10 Sherlock Holmes adventures most deserving of greater recognition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:39:30 UTC ]
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Oneworld editor and former Guardian journalist Richard Lea is heading a new web-based short fiction journal, Fictionable, which is aiming to raise £15,000 in the next month on Kickstarter. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:09:42 UTC ]
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Layoffs and restructuring at DC, the growing popularity of digital and print Korean comics, and the return of in-person attendance to New York Comic Con are among the topics covered in the most-read comics stories published by 'PW' in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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