Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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10 of the Best Stories Set in the Future

As the Danish physicist Niels Bohr probably never said, ‘predictions are hard, especially about the future.’ And although the job of authors of science fiction and speculative fiction isn’t to make accurate predictions about what our future lives might look like, but to entertain us by tapping... Continue reading at Interesting Literature

[ Interesting Literature | 2022-06-15 14:00:18 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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The Best Short Stories with Twist Endings

Genuinely classic and canonical short stories with twist endings are hard to find. For the ‘twist’ to be a true surprise, it needs to appear to come out of nowhere while also being completely credible, so we as readers don’t feel cheated. It should also be a twist in the […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-06-10 14:00:35 UTC ]
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Questioning the Borders of Nonfiction to Tell the Story of an Exceptional Life

In 2014, book critic Dwight Garner published a lament in the New York Times for a seemingly forgotten literary masterpiece, the oral history All God’s Dangers. Published in 1974 by then-Harvard doctoral candidate Theodore Rosengarten, the autobiography was narrated by Nate Shaw, an illiterate... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-06 08:51:52 UTC ]
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The Best Short Stories about Fathers and Fatherhood

Fathers are often domineering or formative presences in fiction, and the following classic short stories all focus on the important influence of fathers on their children, even though, in at least one of the stories listed here, the father is absent from the story itself. These stories are among... Continue reading at Interesting Literature

[ Interesting Literature | 2022-06-03 14:00:08 UTC ]
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The Best Short Stories about Family

Family plays an important part in much fiction, of course, but sometimes the short story form has offered us an insight into family life that the longer novel does not. Because it can only provide us with a few snapshots, or a handful of moments, perhaps even just one episode […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-05-27 14:00:35 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Dov Forman Wants You to Know His Great-Grandmother’s Holocaust Story

An 18-year-old student and a 98-year-old survivor teamed up to write “Lily’s Promise,” a best-selling memoir of Auschwitz and its aftermath. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:09 UTC ]
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Newly Published, From Palestinian Poetry to Stories on Reproductive Freedom

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2022-05-20 20:53:25 UTC ]
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10 of the Best Stories by Rudyard Kipling

Rudyard Kipling (1865-1936) was a prolific novelist, short-story writer, and poet, who is perhaps best-known for classic children’s books like The Jungle Book and for poems like ‘If—’. But Kipling’s short stories for adults often get overlooked – a fact which is perhaps hardly surprising given... Continue reading at Interesting Literature

[ Interesting Literature | 2022-05-18 14:00:38 UTC ]
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Selma Blair shares stories of abuse and MS, but she doesn’t want pity

In her memoir “Mean Baby,” the “Hellboy” actress opens up about her childhood and career and how she has coped with a variety of challenges Continue reading at The Washington Post

[ The Washington Post | 2022-05-15 04:00:00 UTC ]
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Powerful stories in 'Letter to a Stranger' will transport you around the world

The L.A. Times Book Clubs reads 'Letter to a Stranger,' a new collection that celebrates the serendipity of chance encounters. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-11 14:00:50 UTC ]
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A Sci-Fi Writer Returns to Earth: ‘The Real Story is the One Facing Us.’

Kim Stanley Robinson, one of the most acclaimed living science fiction writers, is done with deep space narratives. His focus now is on solving real problems — like climate change. Continue reading at The New York Times

[ The New York Times | 2022-05-11 09:00:20 UTC ]
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‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Before I was a novelist, audiobooks taught me how to tell a story

Lizz Huerta didn't get an MFA, but she did get an education while working on construction sites. Continue reading at The Washington Post

[ The Washington Post | 2022-05-05 10:00:00 UTC ]
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In ‘Remarkably Bright Creatures,’ an octopus tells a feel-good story

Shelby Van Pelt's novel joins the menagerie of books told from an animal's perspective. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 15:20:36 UTC ]
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Beyond Sally Rooney: Among the Irish new wave, Colin Barrett's short stories stand out

Colin Barrett's second collection, 'Homesickness,' expands the reach of this mordantly funny Irishman beyond the small-town millennials of his debut. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-03 13:00:20 UTC ]
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The complicated story behind the Kentucky Derby’s opening song

Emily Binhgam’s new book explores the roots of the Kentucky Derby’s anthem. It may not be pretty, but it’s important to know. Continue reading at The Washington Post

[ The Washington Post | 2022-05-03 11:00:33 UTC ]
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