Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Google pulls books into entertainment hub

The Google eBooks store has been merged into the company's wider entertainment portal with... Continue reading at The Bookseller

[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Zell Company Seeks Part of Any Future Lawsuit Winnings Over Tribune Buyout

Billionaire Sam Zell is demanding a share of any money retirees and other creditors may win in lawsuits or legal settlements over the 2007 leveraged buyout he engineered of newspaper publisher Tribune Co. (TRB) The demand, made through the Zell-co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-06 00:00:00 UTC ]
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Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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James Murdoch Leaves News Corp. Publishing Unit

More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD

[ AllThingsD | 2012-02-29 00:00:00 UTC ]
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James Murdoch Resigns as Exec Chair

Rupert Murdoch’s son, James Murdoch, has stepped down from his position as executive chairman of News International, News Corporation’s UK publishing unit that has been rocked by a phone hacking scandal and police investigation. James Murdoch will focus on expanding News Corp.’s international... Continue reading at ABC News

[ ABC News | 2012-02-29 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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Sun Staff Turn on Murdoch: Senior Journalists Criticize News Corp.

LONDON -- Fresh evidence of a "civil war" at News Corp. has emerged following what commentators have interpreted as an extraordinary attack by the Murdoch-owned U.K. tabloid The Sun on its parent company. In a signed article, published Monda ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Niche Publishing: Publishers Seek To Capitalize On e-Books

As traditional revenue channels for newspapers collapse, publishers are seeking new and innovative ways to make a profit without expending a lot of resources. Finding the appropriate niche is the key to survival, and newspapers that recognize this ar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
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GooReader: When you need Google Books to go

Google Books is a gigantic and ever-expanding online library of books and magazines that can be used to read classic titles free of charge as well as to purchase new releases in all manner of categories. But you may be one of the many people who have found that the interface for the website and... Continue reading at Betanews

[ Betanews | 2012-02-01 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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Women writers dominate Waterstones 11 list

Eight female novelists have made the Waterstones 11 2012 selection, with three novels each from... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Google Books and ActuaLitté launch out-of-copyright library

Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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'Ugly retailing' as discounts dominate Xmas

Christmas 2011 will be "tough" for many on the high street, a leading retail analyst... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Google eBooks One Year Later

Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Group’s recent “Showrooming” study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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James Murdoch was sent email about extent of hacking in 2008

James Murdoch, News Corporation's international chief executive, responded to, but did not fully read an email that suggested phone hacking went beyond a royal reporter in 2008, according to evidence published yesterday (13 December) by a parliamentary committee. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
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Google partners with Bloomsbury Public Library Online

Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Google Acquires Music Royalty Manager RightsFlow

Google Inc.'s YouTube said it acquired RightsFlow Inc., a small company that tracks and processes royalty payments to songwriters and music publishers. Continue reading at AllThingsD

[ AllThingsD | 2011-12-10 00:00:00 UTC ]
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Google unveils mobile-formatted news magazine Currents

Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews

[ Betanews | 2011-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news sites #ipad magazines #content producers