Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it eventually won for more than $5 billion -- Mr. Murdoch made a private approach to a reluctant target. Then, a leak helped Murdoch pressure the Dow Jones board to strike a deal. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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My Boyfriend Won’t Say Why He Hates His Family, but I Don’t Think They’re That Bad

Talking about punishing parents, backstabbing besties, and book club breakups with guest Hugh Ryan Continue reading at Slate

[ Slate | 2023-01-24 20:00:00 UTC ]
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Despite leaks, Prince Harry’s memoir is the UK’s fastest selling nonfiction title ever.

You don’t really have to do much at this point to absorb passages from Prince Harry’s public therapy tell-all trauma dump, Spare. So much of what’s in the book has already appeared in interviews, profiles and, thanks to a very aggressive British press, as actual text on the internet. Despite the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 15:22:07 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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The Australian: Michelle Gunn becomes Murdoch-owned newspaper’s first female editor-in-chief

News Corp Australasia executive chairman Michael Miller announces Gunn’s appointmentFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Australian has promoted the paper’s editor, Michelle Gunn, to... Continue reading at The Guardian

[ The Guardian | 2023-01-06 01:24:53 UTC ]
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Hachette Announces New Carbon Emissions Reduction Strategy

By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Lachlan Murdoch seeks to draw Private Media chairman Eric Beecher into lawsuit against Crikey

News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian

[ The Guardian | 2022-12-22 01:17:18 UTC ]
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Protests won't stop Drag Queen Story Time, bookstore owner says

Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC

[ CBC | 2022-12-13 09:00:00 UTC ]
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Lachlan Murdoch’s whirlwind week: from US court testimony to Sydney Christmas party as elites rub shoulders | The Weekly Beast

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[ The Guardian | 2022-12-09 01:26:31 UTC ]
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How brands are driving better outcomes with attention-focused strategies

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[ Digiday | 2022-12-08 16:10:20 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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I’m a HarperCollins author. Here’s why (and how) I won’t cross the virtual picket line.

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[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
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Indie Bookstores Adopt New Strategies for Growth

As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Drusilla Park Jones, founder of a former antique children’s book shop in Baltimore, dies

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[ Baltimore Sun | 2022-11-04 09:00:00 UTC ]
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‘Lachlan gets fired the day Rupert dies’: Murdoch biography stokes succession rumors

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[ The Guardian | 2022-10-31 13:39:54 UTC ]
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'1619 Project' Creator Nikole Hannah-Jones Slams Backlash, Book-Banning Efforts

The project, which examines the history and effects of slavery, has faced bans and attempted bans since its publication in 2019. Continue reading at The Huffington Post

[ The Huffington Post | 2022-10-28 07:39:53 UTC ]
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Murdoch’s succession: who wins from move to reunite Fox and News Corp?

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[ The Guardian | 2022-10-21 14:56:58 UTC ]
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Lachlan Murdoch’s legal team loses bid to have parts of Crikey’s defamation defence dismissed

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[ The Guardian | 2022-10-21 03:20:47 UTC ]
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Rupert Murdoch considering merging Fox and News Corp once again

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[ The Guardian | 2022-10-15 01:01:11 UTC ]
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