Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring... Continue reading at 'AdWeek'

[ AdWeek | 2022-12-12 11:00:00 UTC ]
News tagged with: #big game #simply isn #sound good #digital media

Other Publishing stories related to: 'Multicultural Reach Is a People Problem, Not a Technology Problem'

Are You a Media Company or a Technology Company?

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design -- it’s got to go beyond to create... Continue reading at AllThingsD

[ AllThingsD | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #technology company #cutting-edge technology

Google Reaches Deal With 2nd French Publisher

La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times

[ The New York Times | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #la martinire #digital sales

Publisher Spending Flat on Manufacturing/Production Technology

The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers aren

Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #readers digest #app store

Claudia Mody leaves Waterstone's for The Book People

Written By: Lisa Campbell Publication Date: Wed, 06/07/2011 - 08:01 Waterstone’s children’s range buyer Claudia Mody is to join The Book People as a buyer for Red House it's children's consumer-facing book club. Mody will start on 1st August at The Book People. Seni Glaister, chief executive... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people #1st august #seni glaister

Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single year #email marketing #technology platform

Boris to celebrate the people who made London

Written By: Graeme Neill Publication Date: Wed, 22/06/2011 - 09:13 HarperPress has bought a book by the mayor of London about the people who made the United Kingdom's capital city what it is today. Publishing director Susan Watt bought British Commonwealth rights to Johnson's Life of London:... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #capital city #united kingdom #natasha fairweather

Octopus buys book by "People's Supermarket" star

Publication Date: Fri, 10/06/2011 - 10:36 Octopus has acquired a vegetable cookery title by chef, eco-restauranteur and star of "The People's Supermarket" Arthur Potts Dawson. Publishing director Stephanie Jackson acquired world rights to Eat Your Veg from Sophie Laurimore of Factual... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #factual management #mitchell beazley

People Wins Four min ‘Sales Executive of the Year’ Awards

People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year awards #grand hyatt

Zinio Digital Newsstand Now Available on Android Technology

Zinio, the digital newsstand that has previously been available for Apple iOS users, is now entering the Android market. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital newsstand #android market

Aurum reaches final frontier with Star Trek book

Written By: Katie Allen Publication Date: Tue, 24/05/2011 - 15:17 Aurum Press has bought a book delving into archive material from science fiction television show Star Trek. Commissioning editor Sam Harrison acquired UK and Commonweath rights to Star Trek Vault: 40 years from the Archives from... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Hearst, Apple Reach Deal to Bring Subscriptions to iPad

Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World

[ PC World | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular mechanics #oprah magazine

Big Green Bookshop reaches 96% of its financial target

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wood green #north london #mass appeal #month ago #extra book

Trade publishers say ebook sales will not reach 10% until 2012

Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BML’s annual Books & Consumers Conference. The... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #ebook sales #research released #publishing technology #top publishers

The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #magazine publishers

Kindle sales reaching 80% of physical sales, DBW told

Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle singles #physical sales #dbw told #russ grandinetti #kindle store #bestselling authors #jodi picoult