‘More famous than Mickey Mouse’: Inside Duolingo’s ambitious plan for its viral owl mascot

The Duolingo owl is single-wingedly rewriting the modern mascot playbook and unlocking new business along the way. On a Friday morning in mid-October, crowds of people—many in elaborate costumes—poured into the Jacob Javits convention center on Manhattan’s far west side. They were attending day two of New York Comic Con 2024, looking to pick up new releases of manga, get their hands on the latest Funko collectibles, and maybe even see a few celebrities. It was a star-studded event, after all, with guests that included WandaVision’s Elizabeth Olsen, Star Wars’s John Boyega, and Josh Brolin from Dune 2. But there was another celebrity with a long line of admirers: the Duolingo owl.Duo, the bright green, lovable-yet-devious mascot of the language learning app Duolingo, attended the event, posing for photos with adoring fans (and occasionally twerking). His appearance was part of a promotion for Duolingo’s new collaboration with the popular web-comic platform Webtoon on a five-episode series called Duo Unleashed!, starring Duo and his cast of friends. Continue reading at 'Fast Company'

[ Fast Company | 2024-11-14 11:00:00 UTC ]

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The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

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Watch: Movie poster psychology explained by a veteran designer

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US congresswoman Alexandria Ocasio-Cortez responds to critics by quoting comic book

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Floats serve both civic and commercial purposes

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Watch the 130th Rose Parade live

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Star Wars: The Last Jedi abuse blamed on Russian trolls and 'political agendas'

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L.A. Comic Con and Women of Wrestling team up for matches to be aired on AXS TV

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BookExpo 2018: Children's Authors Tell Booksellers: 'We Are All Dreamers Here'

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Star Wars: The Last Jedi rockets to chart top spot

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It's Grandal and Barnes behind the plate again, and atop an impressive list of Dodgers catching talent

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The Force as Religion: PW Talks to Jediist Daniel Jones

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Disney streaming service bags Star Wars and Marvel content

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Star Wars: Rogue One rockets into the top spot

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