Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
News tagged with: #online publishers #future growth

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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Cheryl Klein Named Editorial Director of Algonquin Young Readers

Klein, who previously served as editorial director of Lee & Low, will report to publisher Stacy Lellos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lee low


15 Memorable Manga for Middle School Readers

We've curated a list of 15 memorable manga titles for middle schoolers. Find favorites for your young readers! Continue reading at Book Riot

[ Book Riot | 2022-05-27 10:36:00 UTC ]
More news stories like this | News stories tagged with: #ve curated #middle schoolers #young readers #manga


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


Barnes & Noble reveals a cheaper version of its Nook GlowLight 4 e-reader

Barnes & Noble has revealed its latest Nook e-reader, a more budget-friendly version of the Nook GlowLight 4 it announced in December. The Nook Glowlight 4e costs $30 less than the previous model but, as you might expect, there are some tradeoffs.The e-readers share a similar design, with... Continue reading at Engadget

[ Engadget | 2022-05-25 14:19:54 UTC ]
More news stories like this | News stories tagged with: #previous model #physical buttons #turning pages #single charge #base kindle #worth checking


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Bloom Books Is Helping Young Readers Grow

The new imprint from Ulysses Press aims to foster a love of reading in juvenile and young adult readers Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Writing for Readers of All Ages: Spotlight on Emunah La-Paz

With a romance series, a memoir, and a picture book, the versatile author leverages social media to grow her fan base and interact with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book #fan base


Wowing Young Readers: Close-up on Union Square Kids

It’s full steam ahead for Union Square Kids. The publisher’s dynamic line of children’s, middle grade, and YA titles includes well-established authors and illustrators and new voices alike. Editorial director Tracey Keevan shares the vision behind Union Square Kids, its publishing aspirations,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade


Surprising and Inspiring Readers: Close-up on Union Square & Co.

Since launching in January of this year, Union Square & Co. has established itself as a publisher of broad-ranging, unique, and enriching titles across multiple categories and genres. Whether it’s publishing fresh and authentic voices in fantasy, cookbooks, or anything in between, Union... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #union square


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen


What is it Like to Be a Blind Writer Writing for Sighted Readers?

What is it like to be blind in an industry overwhelmingly dominated by sighted individuals? Jessica Powers, founder and publisher at Catalyst Press, spoke to George Mendoza and Kristen Witucki about crafting stories for sighted readers, finding community and release in fiction, and battling... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-28 08:58:13 UTC ]
More news stories like this | News stories tagged with: #traditional publishing


15 Middle School Book Series to Delight Young Readers

No matter what the middle school reader in your life needs, there is definitely a book series to fill that void, including Front Desk by Kelly Yang and The Dragonet Prophecy (Wings of Fire #1) by Tui T. Sutherland. Continue reading at Book Riot

[ Book Riot | 2022-04-26 10:31:00 UTC ]
More news stories like this | News stories tagged with: #kelly yang #book series


Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle


The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

[ Engadget | 2022-04-13 23:48:05 UTC ]
More news stories like this | News stories tagged with: #largely driven #temporarily pulled #school districts #sexual content #sexual identity #future plans #national book award #libraries


Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #democratic action #libraries


Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
More news stories like this | News stories tagged with: #maia kobabe #book challenge #recent months #libraries #memoir


Saturday AM Champions Manga for All Readers

With a new publishing platform, the digital manga brand builds on a wave of inclusive, global manga. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #global manga #manga


Connecting Readers with the Right Books: Closeup on Learn with NoveList

PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke #library staff