Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Site follows success of publisher's Buzzfeed-style social content site UsvsTh3m, which attracted some 3 million users in OctoberTrinity Mirror's new socially shareable data journalism project, a follow-up to UsvsTh3m, is to be called Ampp3d.Trinity Mirror has launched a Facebook page for the... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Barnes & Noble Inc.'s latest quarterly earnings show an erosion in sales for both print books and ebooks, casting a cloud over its long-term prospects. Continue reading at AllThingsD
[ AllThingsD | 2013-11-27 00:00:00 UTC ]
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Barnes & Noble has turned a profit in its second quarter of trading, but sales in its Nook... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Sales for the third quarter ended November 2 at Books-A-Million fell 3.5%, to $100.4 million, and its net loss deepened to $7.1 million, from $2.8 million in the third period of 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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Revenue fell in all three of Barnes & Noble’s operating groups for the second quarter ended October 26, 2013, but the retailer managed to post a 13.7% increase in EBITDA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
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Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Hot London Book Fair title The Miniaturist has now been sold in 30 territories ahead of its... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
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Sales for the first eight months of 2013 fell 1.1% in adult trade, 15.8% in children’s/young adult, and 3.2% in religion, according to the newest figures from AAP’s StatShot statistics program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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Yub spun out of TrialPay on Monday with $12 million in funding to help boost online efforts aimed at driving consumers to purchases in bricks-and-mortar stores. The Mountain View company led by CEO Alex Rampell said that it already has some big retailers and restaurants, including Burger King,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-19 00:00:00 UTC ]
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This week's web buzz takes in the troubled relationship between traditional publishers and startups, the death of Small Demons, writer dads, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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The Washington Post Co. announced Monday that it will change its name to Graham Holdings Company, acknowledging the Oct. 1 sale of the company’s flagship newspaper and several other publishing businesses to Amazon.com founder Jeffrey P. Bez ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-18 00:00:00 UTC ]
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Despite a dramatic drop in book sales, Aladin used bookstores have thrived, with some publishers dumping books to boost sales; a fixed-price law is now under debate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
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Forbes Media, the publisher of the eponymous financial magazine and website, is exploring a sale.The company is working with Deutsche Bank AG to consider its options. In a memo to staff Friday morning confirming a report by Bloomberg News, CEO Mike Perlis said the company had received... Continue reading at Advertising Age
[ Advertising Age | 2013-11-15 00:00:00 UTC ]
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There were both casualties and promotions as Penguin Random House Canada unveiled its restructured sales force. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Microsoft, Google, Yahoo, Facebook and LinkedIn are objecting to the U.S. government's decision to provide them only a redacted version of its response to the Foreign Intelligence Surveillance Court to a request by the companies that they be allowed to publish information on users' data requests... Continue reading at PC World
[ PC World | 2013-11-13 00:00:00 UTC ]
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Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
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