Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Phil Robertson was temporarily removed from 'Duck Dynasty' after he made controversial comments in an interview. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-04 00:00:00 UTC ]
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With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Publisher DC Thomson has reported a decline in profits, blamed mainly on losses in its book... Continue reading at The Bookseller
[ The Bookseller | 2014-01-02 00:00:00 UTC ]
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Process at a very early stage and follows owner taking soundings from television rivals including ITVRichard Desmond has appointed Barclays to advise on a possible sale of Channel 5, after turning the loss making Big Brother broadcaster into a profitable operation.The process is understood to be... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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Sales of the Duck Dynasty star's book, Happy, Happy, Happy, saw an 86% increase between the weeks ended December 15 and December 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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The Paris Commercial Court has approved the purchase of 11 of the 52 bookshops in the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-27 00:00:00 UTC ]
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The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek
[ AdWeek | 2013-12-20 00:00:00 UTC ]
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The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Revenue at Scholastic rose 1.5% in the second quarter ended November 30, to $623.2 million, and net income declined to $58.3 million from $61.8 million in the second quarter of fiscal 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Armed with a new name, five employees and $5.3 million in financing, Wilmington-based e-Book subscription service Entitle is open for business this week. Founder Bryan Batten, who left a career in pharma sales to jump off the startup ledge, calls the service “a hybrid of Netflix and a book... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-12-18 00:00:00 UTC ]
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Amid a general book market decline, the Polish Chamber of Books (PIK) has drafted a bill which is set to introduce fixed prices for new book releases for 18 months after publication. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
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A revival in classic illustrated books is helping Poland's children's book market boom, says Katarzyna Domańska of publisher Dwie Siostry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
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On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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Daily Mail and Daily Mirror parent companies to get share of weather information business's €190m sale to General AtlanticThe owners of the Daily Mail and Daily Mirror are among a group of publishers sharing a pre-Christmas windfall of £50m, thanks to PA Group's €190m (£126m) sale of its weather... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Bookstore sales slipped 1% in October, to $799 million, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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E-books’ share of total consumer spending on books fell to 12% in the third quarter of 2013, compared to 13% in the third quarter of 2012, according to new findings released by Bowker Market Research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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