Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-03 00:00:00 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Penguin Random House chief executive Markus Dohle is to be interviewed at FutureBook 21, The Bookseller's publishing conference, as part of an expansive programme of talks and panels that will take place on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 10:46:52 UTC ]
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Penguin Michael Joseph has snapped up an “unputdownable superyacht" thriller, A Stranger on Board, by Cameron Ward. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 04:58:36 UTC ]
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Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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‘When I’m advocating for trans people and trans rights, I’m advocating from a place of real experience,’ the ‘AHS’ star told Fast Company. Actor, founder, and activist Angelica Ross first broke out as a performer. On-screen she made history as the first female transgender actress to secure two... Continue reading at Fast Company
[ Fast Company | 2021-09-30 09:55:09 UTC ]
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Penguin Michael Joseph has swept in for another title from bestseller Mrs Hinch, packed with lists “to make organising your life the simplest it's ever been”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 09:32:17 UTC ]
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Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company
[ Fast Company | 2021-09-21 09:00:03 UTC ]
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'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Tributes have been paid to academic publisher Michael Holdsworth after his death, aged 73. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 13:03:36 UTC ]
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HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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Jenni Hill and Nadia Saward have been promoted in the editorial team at Orbit. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 01:43:55 UTC ]
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Independent children’s bookshop Round Table Books has hired Meera Ghanshamdas as its new director. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 06:07:32 UTC ]
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Michael O’Mara Books has snapped up a tie-in book to the new TV series "All Creatures Great & Small", based on James Herriot’s books about a veterinary practice in the Yorkshire dales. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 01:59:10 UTC ]
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HarperCollins Ireland has scooped a "unique" memoir by the warden of Skellig Michael, a remote Irish island. Continue reading at The Bookseller
[ The Bookseller | 2021-08-22 23:51:22 UTC ]
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Headline's Kate Byrne has been promoted to editorial director with immediate effect, and is to take on the responsibility for the Headline Accent imprint, alongside Headline Eternal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 03:38:21 UTC ]
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In “I Live a Life Like Yours,” Jan Grue, a Norwegian professor, writes of living with a rare form of spinal muscular atrophy. Continue reading at The New York Times
[ The New York Times | 2021-08-15 09:00:03 UTC ]
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Maggie O'Farrell, Colson Whitehead, Richard Osman and Leila Slimani are among authors confirmed for the Times and Sunday Times Cheltenham Literature Festival this year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 10:43:33 UTC ]
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Allison Cole has been promoted to head of children’s rights and Christabel McKinley has stepped up to an agent role at David Higham Associates. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 08:18:57 UTC ]
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Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:11:50 UTC ]
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