Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-03 00:00:00 UTC ]
News tagged with: #instagram accounts #michael kors #male readers #fashion blogs

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A Culinary Road Trip: Spotlight on Taste of Home

Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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The 75th Frankfurter Buchmesse: A Time Line

The world's largest international book publishing trade show opens its 75th iteration with 'Chronicles' of its past right up to this year. The post The 75th Frankfurter Buchmesse: A Time Line appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-15 14:07:57 UTC ]
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Publishers are cynically using ‘sensitivity readers’ to protect their bottom lines | Zoe Dubno

As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian

[ The Guardian | 2023-03-09 11:20:19 UTC ]
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My Name Is A Direct Line To A Colonizing Ancestry I Still Benefit From

About twenty pages into Sofia Samatar’s memoir The White Mosque, Sigmund Freud appears, sitting in a train compartment late at night. Up to this point, Samatar’s story has been primarily about her travels across Central Asia to study The Bride Sect, a Mennonite group who fled persecution in... Continue reading at Electric Literature

[ Electric Literature | 2023-02-07 12:05:00 UTC ]
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Why I’m Still on Strike: Portraits from the HarperCollins Picket Line

I really love my job. As a book cover designer, I get to read unseen manuscripts and create art to swaddle them in, a visual blanket in which to usher them into the light of day. Working for a major publisher like HarperCollins means my work will be seen around the world, in airports and […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-30 09:55:32 UTC ]
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Michael Clarke and Karl Stefanovic clash proves tabloid gold as Daily Mail chastises Nine and ABC | The Weekly Beast

Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian

[ The Guardian | 2023-01-20 00:58:39 UTC ]
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Publishing Veteran Marc Visnick Promoted to COO and Publisher at TOKYOPOP

Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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Hachette CEO Michael Pietsch on Book Sales, Copyright, and More

In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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PW 2022 Notable: Michael Jacobs

When Michael Jacobs took over as CEO of Harry Abrams in 2004, an important part of his mandate was to diversify what was then the leading illustrated book publisher in the country. Jacobs, who handed the CEO reins over to Mary McAveney at the end of November, succeeded in building the company,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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James Patterson to complete unfinished Michael Crichton book

Late author’s estate has shared a manuscript with the bestselling novelist centered on a volcanic eruption in HawaiiThe bestselling author James Patterson is set to complete an unfinished manuscript from the late Michael Crichton.According to the Wall Street Journal, Crichton’s estate has... Continue reading at The Guardian

[ The Guardian | 2022-12-15 15:20:02 UTC ]
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Ayaneo’s Air Pro is a taste of the portable PC gaming future

It’s been a bumper year for gaming on the go. For a spell, it kinda felt like Nintendo was the only name in town, but it’s since become one of the more exciting corners of gaming. Today, there are handheld options for everything from AAA to Indie to retro and beyond. Whatsmore, the current... Continue reading at Engadget

[ Engadget | 2022-12-07 18:00:03 UTC ]
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QUIZ: Guess the Graphic Novel Based on the First Lines

How well can you remember graphic novels from their words, not their art? See if you can match these famous comics to their opening lines! Continue reading at Book Riot

[ Book Riot | 2022-11-24 11:31:00 UTC ]
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I’m a HarperCollins author. Here’s why (and how) I won’t cross the virtual picket line.

In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
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Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a... Continue reading at The Guardian

[ The Guardian | 2022-11-15 17:10:25 UTC ]
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FTX crypto king Sam Bankman-Fried subject of new book by Michael Lewis

Bestselling writer Lewis has been shadowing Bankman-Fried as the cryptocurrency founder’s company, FTX, failed Bestselling author Michael Lewis, whose books include The Big Short and Flash Boys, is writing about the former boss of the failed cryptocurrency exchange for his next book.FTX, which... Continue reading at The Guardian

[ The Guardian | 2022-11-14 11:44:35 UTC ]
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Mary McAveney to Succeed Michael Jacobs at Abrams

After 19 years at Abrams, Michael Jacobs will step down as president and CEO later this month and will be succeeded by Mary McAveney, currently chief revenue officer and chief marketing officer at Open Road Integrated Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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New Advent Books Tap Into Season’s Teachings

Religion publishers aim to help readers looking for a deeper spiritual experience this Christmas season with a number of new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Louise Kennedy’s Debut Novel Taps Into Her Childhood Amid the Troubles

The book, “Trespasses,” captures the texture of life in Northern Ireland — details, objects and images that carry “incredible emotional weight.” Continue reading at The New York Times

[ The New York Times | 2022-10-31 16:21:50 UTC ]
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Netfix stocks vending machine with 'human' hearts to promote witch-based fantasy

The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself. Continue reading at Media Week

[ Media Week | 2022-10-28 12:44:39 UTC ]
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Former U.S. attorney dishes on how he held line against Trump White House

In detailing ouster from the Southern District of New York, Geoffrey Berman says former Attorney General William Barr ‘was desperate,’ cites Barr's interference in other investigations Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 13:55:14 UTC ]
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