Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the most recent print magazine the company is investing in by increasing its trim size and improving its paper weight. “When we completed the acquisition there were certain brands that were starved for investment and attention,” president of Meredith’s magazine division, Doug Olson, tells Folio:. "Food & Wine, and others, were always great brands and we felt if we put the right people and efforts behind them and paired them with our great advertising partners, they had potential to grow.” Food & Wine has indeed grown. Last year it increased year-over-year print advertising revenue by 18%, according to the company. And per AAM data, its readership grew by 11% and circulation is up 2%. Further, it’s digital audience—on its website and social media channels—grew 8% year-over-year, and it boasts a digital reach of 29 million users. Olson says that the revenue growth in print is a combination of renewed advertiser interest as well as a concerted effort by editor-in-chief, Hunter Lewis, and publisher, Tom Bair, to develop a product its partners and readers wanted. “I told [Lewis and Bair] if we fix the business with the cards they have in their hands, we will step up and help with... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
News tagged with: #magazine division #revenue growth #concerted effort #readers wanted #recent months #short answer

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Magazine Circ Continues Downward Spiral

Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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What are the Most Searched For Out-of-Print Books?

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[ Publishing Perspectives | 2015-02-10 00:00:00 UTC ]
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News Corp. Touts Print Ads, But Books, Real Estate Are Real Winners

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[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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B.J. Novak's 'The Book with No Pictures' continues to top bestseller lists

As shown by the title, Novak's book for kids contains no illustrations but instead includes funny words that reviews say are sure to get kids giggling. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-06 00:00:00 UTC ]
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Amazon tool converts print into ebooks

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[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Food blogger Woodward sets number one record

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[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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New Krakauer Book set for 500K First Printing

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[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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Meredith Rises and AMI Recedes With the Acquisition of Shape

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[ Folio Magazine | 2015-01-28 00:00:00 UTC ]
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Hearst UK chief Anna Jones on the enduring power of print magazines

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[ The Guardian | 2015-01-28 00:00:00 UTC ]
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Harper CEO Not Testifying in Latest E-book Price-Fixing Case

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[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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What the Latest USPS Rate Hike Means for Magazines

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[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Facebook cracks down on hoaxes and spam in its latest news feed tweak

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[ The Guardian | 2015-01-21 00:00:00 UTC ]
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The case for, and against, integrated print-digital newsrooms

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[ Digiday | 2015-01-21 00:00:00 UTC ]
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Print Drives October Sales Gains

Led by strong gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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[ The Guardian | 2015-01-19 00:00:00 UTC ]
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[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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1105’s Ed Tech Magazine Returns to Print After 2 Digital-Only Years

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[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
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