As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the most recent print magazine the company is investing in by increasing its trim size and improving its paper weight. “When we completed the acquisition there were certain brands that were starved for investment and attention,” president of Meredith’s magazine division, Doug Olson, tells Folio:. "Food & Wine, and others, were always great brands and we felt if we put the right people and efforts behind them and paired them with our great advertising partners, they had potential to grow.” Food & Wine has indeed grown. Last year it increased year-over-year print advertising revenue by 18%, according to the company. And per AAM data, its readership grew by 11% and circulation is up 2%. Further, it’s digital audience—on its website and social media channels—grew 8% year-over-year, and it boasts a digital reach of 29 million users. Olson says that the revenue growth in print is a combination of renewed advertiser interest as well as a concerted effort by editor-in-chief, Hunter Lewis, and publisher, Tom Bair, to develop a product its partners and readers wanted. “I told [Lewis and Bair] if we fix the business with the cards they have in their hands, we will step up and help with... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 21/02/2011 - 15:41 A fifth of libraries across Yorkshire face the axe with Bradford the latest city in the region to announce closures. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/02/2011 - 07:59 The estate of the romance writer Barbara Cartland has fallen to the embrace of digital, in a move that sees her print publisher suffering a painful rejection. About a quarter of Cartland's extensive ouevre is to be published... Continue reading at The Bookseller
[ The Bookseller | 2011-02-11 00:00:00 UTC ]
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Magazine publisher Future, owner of Total Film and Classic Rock, has appointed former media investment banker Manjit Wolstenholme as non-executive director. Continue reading at Media Week
[ Media Week | 2011-02-10 00:00:00 UTC ]
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