Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe ingredients near them, since last year. It also serves native ads, deals and contextual product recommendations. Consumers searching AllRecipies.com for "sloppy joes," for example, might also see an ad for paper towels, Meredith said."For us, we want to create an experience that's extremely powerful for our consumers and for our advertisers, and this is the type of native advertising that we feel is sort of the future that provides a lot of value to both, particularly within the path to purchase," said Stan Pavlovsky, president of AllRecipes and senior VP at Meredith Digital. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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The United States' Department of Justice is suing to block the Penguin Random House-Simon & Schuster merger deal struck in late 2020. The post The PRH-S&S Acquisition Case Goes to Court appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-01 13:55:05 UTC ]
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In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
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With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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The head of Canada's busiest airport sought to rally staff on Thursday, amid its continued disruptions and delays, but warned they might encounter more angry customers if the problems continue at Pearson International Airport. Continue reading at CBC
[ CBC | 2022-06-09 23:40:46 UTC ]
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Extremely long wait times being experienced by arriving and departing passengers at Toronto Pearson Airport are likely to continue until Labour Day, a former Air Canada executive said Wednesday. Continue reading at CBC
[ CBC | 2022-06-08 17:55:58 UTC ]
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The Audio Publishers Association’s annual sales survey found that the 28 member companies reporting to the APA had revenue gains of 25% in 2021, bringing the estimated industry total to $1.6 billion in sales last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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Here are seven entertaining audiobooks, selected with an eye for diverse tastes. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
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The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company
[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
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The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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The rights and royalties management company aims to help publishers keep up with the changing industry through innovative solutions and technology offerings (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
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In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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