Meredith Continues Digital Drive With Acquisition of Grocery Server

Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe ingredients near them, since last year. It also serves native ads, deals and contextual product recommendations. Consumers searching AllRecipies.com for "sloppy joes," for example, might also see an ad for paper towels, Meredith said."For us, we want to create an experience that's extremely powerful for our consumers and for our advertisers, and this is the type of native advertising that we feel is sort of the future that provides a lot of value to both, particularly within the path to purchase," said Stan Pavlovsky, president of AllRecipes and senior VP at Meredith Digital. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
News tagged with: #latest attempt #paper towels #native advertising #senior vp

Other Publishing stories related to: 'Meredith Continues Digital Drive With Acquisition of Grocery Server'

Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity

Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
More news stories like this | News stories tagged with: #creativity appeared #frankfurter buchmesse #ceo talk #book industry

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content

At Reimagining Bookstores, 'Provocations' Fuel Drive for Sustainable Bookselling

Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reimagining bookstores #publishing industry

Bookstore Sales Continued to Rebound in August

Bookstore sales continued their 2021 rebound in August, jumping 60.1% over 2020, as schools and colleges began to reopen. Sales were $1.23 billion, up from $770 million a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales

Springer Nature at Frankfurt: Physical Stand, Digital Programming

Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
More news stories like this | News stories tagged with: #digital programming #digital discussions #springer nature

DK partners with Kahoot! to improve digital learning

DK is partnering with educational gaming platform Kahoot! to improve digital learning. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 07:05:48 UTC ]
More news stories like this |

Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with: #digital business

Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #customer experience #thomson reuters

Hardie Grant reveals further acquisitions at new children's imprint Bright Light

Australian independent publishing house Hardie Grant has revealed more new titles it will issue through its recently launched UK children's imprint Bright Light. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 10:02:02 UTC ]
More news stories like this | News stories tagged with: #independent publishing

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content

Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
More news stories like this | News stories tagged with: #post germany #publishing houses

Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media

Non-fiction and children’s outstrip fiction in Ireland as sales fillip continues

After encouraging sales despite bookshops’ closures in the first lockdown, the market in Ireland has responded remarkably well since, with sales of Non-Fiction and Children’s titles particularly solid. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 13:31:14 UTC ]
More news stories like this |

Sarah Gilmartin | 'I loved writing and I knew I wanted to continue to do it after college'

Sarah Gilmartin admits "there has been a game-keeper turned poacher headline” in the Irish press in the run-up to the release of her début novel, after putting in eight years as a literary critic for the Irish Times. And she was a very specific sort of gamekeeper, as her brief for the Times was... Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:32:50 UTC ]
More news stories like this | News stories tagged with: #irish times #irish press #début #literary critic

Amazon corporation tax up as sales continue to soar

Amazon UK services paid £18.3m in corporation tax last year, up around 26% from £14.5m the year before, as sales soared by 64%. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 23:53:33 UTC ]
More news stories like this | News stories tagged with: #sales continue #corporation tax #sales soared

OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
More news stories like this | News stories tagged with: #oxford university press

New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries

Locast shuts down, but the fight over local channel streaming continues

Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-09-02 15:10:40 UTC ]
More news stories like this | News stories tagged with: #copyright law