Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new Interactive Advertising Bureau (IAB) Tech Lab data-transparency standard, the two publishing conglomerates exclusively tell Ad Age. A little background: Last fall, the IAB Tech Lab, together with the Association of National Advertisers’ Data Marketing & Analytics division, the Coalition for Innovative Media Measurement and the Advertising Research Foundation, released what they called a beta version of a “nutritional label”-style standard for audience segment data sets to disclose the source of consumer data, how it was parsed, etc. Also part of that trial balloon: a proposed compliance program to keep participants honest. The beta release came with a six-month public comment period, during which the groups above and a leadership committee including LiveRamp, MediaMath, Neustar and Oracle Data Cloud, plus a working group made up of Acxiom, Experian, MetLife, the U.S. Postal Service and others, took in feedback and rallied additional participation from major data players. At the time, it was unclear how many publishers would sign on. But with multimedia conglomerates Meredith and Hearst Magazines now on board, the IAB standard suddenly gets a big boost. In a joint statement to Ad... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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#luxury hotel
#human touch
#financial services
Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
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#coming months
NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
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Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company
[ Fast Company | 2012-11-14 00:00:00 UTC ]
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Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week
[ Media Week | 2012-11-13 00:00:00 UTC ]
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Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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The PDF is firmly entrenched in corporate culture, but as digitally savvy employees push for a sensible way to consume long documents at work the ebook format will take hold. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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#corporate publishing
#ebook format
Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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#advertising director
Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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#publishing industry
This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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The Believer has published an interview with author Maurice Sendak, in which Sendak doesn't hold back his thoughts on the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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SourceMedia will now offer clients access to a propriety data portal, allowing users to manipulate data behind the company's regular analytics reports. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
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#allowing users
Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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#marie claire
Spanish publishing house Alfaguara will publish Mexican author Carlos Fuentes's last novel, Federico en Su Balcon, posthumously later this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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According to Reuters, EU regulators look likely to accept an offer from Apple and a handful of publishers, including Simon & Schuster, HarperCollins, Hachette Livre and Macmillan. The assembled publishers propose that they will allow retailers (including Amazon) to sell ebooks cheaper than... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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#recent launch
There's No Place Like Home The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to... Continue reading at Publishing Executive
[ Publishing Executive | 2012-11-02 00:00:00 UTC ]
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By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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#kids books
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American publishers say they are "carrying on" despite the devastation wreaked by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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#american publishers