How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this
Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday
[ Digiday | 2017-01-30 00:00:00 UTC ]
More news stories like this
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2017-01-25 00:00:00 UTC ]
More news stories like this
Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this
In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World
[ PC World | 2017-01-12 00:00:00 UTC ]
More news stories like this
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this
Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this
Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
More news stories like this
Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this
Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this
Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this
NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
More news stories like this
The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
More news stories like this
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this
Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
More news stories like this
BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek
[ AdWeek | 2016-05-17 00:00:00 UTC ]
More news stories like this