Media Cashes In on Beatles 50th Anniversary in U.S.

"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul McCartney's own Twitter following tops 1.7 million. The band, which broke up 44 years ago, sold nearly 1 million albums and more than 2.7 million digital songs last year, according to Nielsen SoundScan. They remain a constant presence on radio. "Love," the Cirque du Soleil show based around Beatles music, continues to be a popular draw in Las Vegas.As far as the media and marketers are concerned, Beatlemania is alive and well on the half-century anniversary of the band's U.S. debut on "The Ed Sullivan Show." The Fab Four have appeared on recent magazine covers, including Rolling Stone. Time Inc. brands Time, People and Life are publishing books on the band. The iTunes store is selling recently remastered Beatles' albums. Vans has designed Beatles-themed shoes. Bloomingdale's is selling a collection of Beatles-inspired items -- from cuff links to suit jackets -- created by British designers. Target is running TV commercials to promote the "Beatles 1" album, a compilation of the band's chart-toppers that first hit stores in 2000. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal

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Bologna Book Fair Names Cross Media Award Winners

A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

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A Poetic Golden Anniversary for Copper Canyon Press

In honor of its 50th anniversary, the Washington state–based independent publisher has assembled a celebratory poetry anthology, ‘A House Called Tomorrow: Fifty Years of Poetry,’ that reintroduces milestone works by the press's many beloved poets. Continue reading at Publishers Weekly

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Media Agencies Call on Marketers to Change Their Digital Strategies

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Mumbai’s Bookstore and Library Trilogy: An Eighth Anniversary

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Media chiefs predict quick industry recovery from recession

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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

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Lachlan Murdoch seeks to draw Private Media chairman Eric Beecher into lawsuit against Crikey

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Vox Media Will No Longer License Chorus, Its CMS Software

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Why media investors are saying publishing company VC funding slowdown is a good thing

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Why Vox Media’s Eater Is Entering the Book Publishing Business

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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

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