"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul McCartney's own Twitter following tops 1.7 million. The band, which broke up 44 years ago, sold nearly 1 million albums and more than 2.7 million digital songs last year, according to Nielsen SoundScan. They remain a constant presence on radio. "Love," the Cirque du Soleil show based around Beatles music, continues to be a popular draw in Las Vegas.As far as the media and marketers are concerned, Beatlemania is alive and well on the half-century anniversary of the band's U.S. debut on "The Ed Sullivan Show." The Fab Four have appeared on recent magazine covers, including Rolling Stone. Time Inc. brands Time, People and Life are publishing books on the band. The iTunes store is selling recently remastered Beatles' albums. Vans has designed Beatles-themed shoes. Bloomingdale's is selling a collection of Beatles-inspired items -- from cuff links to suit jackets -- created by British designers. Target is running TV commercials to promote the "Beatles 1" album, a compilation of the band's chart-toppers that first hit stores in 2000. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
The iTunes Store is the most popular retail outlet in the United States for buying music, and has become a digital bazaar, selling everything from TV shows and movies to ebooks and audiobooks. Continue reading at PC World
[ PC World | 2012-03-02 00:00:00 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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The Layton, Utah publisher Gibbs Smith has a well-deserved reputation for publishing books that celebrate the American West, and company founder Gibbs Smith is high on a fall book that takes a different look at the region and its culture. West, set for release November 1, is by the Swedish team... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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In the wake of Time Inc.s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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