Understanding why and how readers engage with the product will inform your marketing. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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How many awards are too many awards? The post Canadian Magazine Awards Dispute Leads to Schism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
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HarperVoyager has released an enhanced edition of the first book in George R R Martin's A Song of Ice and Fire series, which will include an excerpt from the upcoming sixth book, in celebration of the 20th anniversary of the title. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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How a digital publishing company founded in 2012 has racked up a series of bestselling digital titles in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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The news magazine launches a new event to boost its profile in cultural coverage. The post At The Week Live, Magazine Content Comes to Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-20 00:00:00 UTC ]
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The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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Kensington Publishing Corp. will begin publishing science fiction and fantasy ebooks this fall with the launch of Rebel Base Books, a digital-only imprint to be overseen by editor Martin Biro. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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First it was Tesco, now it's Sainsbury's. The British supermarket will soon be closing its streaming and digital storefront services, called Entertainment on Demand collectively. These covered eBooks, music, movies and TV shows, and digital magazines... Continue reading at Engadget
[ Engadget | 2016-09-20 00:00:00 UTC ]
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The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Print books are hanging on, but in a digital age where more books are being published than ever before, why is book reading in decline? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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In this issue, publishing leaders tell us how they see the book business today and how it might evolve. Plus, read our exclusive Frankfurt Book Fair preview guide. The post Download: Publishing Perspectives’ Fall 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-15 00:00:00 UTC ]
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Battista named CEO at Time Inc., Hearst loses a president to virtual reality, and more... The post V Magazine Grabs Harper’s Bazaar, InStyle Alumni | People on the Move – 9.14.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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The book business hasn't experienced disruption as dramatic as that of industries, says Jacob Dalborg. The 'core publishing activities of acquiring, editing and publishing stories' are resilient. The post Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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Holtzbrink's Digital Science division, a technology incubator, has chosen three early stage tech initiatives, Etalia, Simiary and Writefull, to receive its annual catalyst grants. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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A new food director for Real Simple, a publisher leaves Elle Decor, and more... The post NYT Magazine Poaches from Wired| People on the Move – 9.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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Islands to go digital while Destination Weddings & Honeymoons says goodnight. The post Bonnier to Shutter Print Travel Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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