What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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Fluctuating return-to-work policies, supply chain issues, and shifts in consumer spending were some of the ongoing issues publishing faced in 2022. And then there was the fallout from the decision by Judge Florence Pan that blocked Penguin Random House's purchase of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Unit sales of print books fell 4.1% in the week ended Dec. 10, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Amazon is discontinuing its print textbook rental program, and will phase out print and digital magazine and newspaper subscriptions as well, though some magazines and newspapers will remain available through Kindle Unlimited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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The Aspen Words Literary Prize 2023 longlist includes seven fiction debuts and five short-story collections. The post The $35,000 Aspen Words Literary Prize Names Its 2023 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 20:25:30 UTC ]
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It takes a lot of steps – and help from other people – to make a physical book you can hold in your hands. Continue reading at The Conversation
[ The Conversation | 2022-12-12 13:36:37 UTC ]
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Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek
[ AdWeek | 2022-12-08 14:42:08 UTC ]
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While Thanksgiving week provided a solid sales boost over the week ended November 19, 2022, the increase was not enough to lift unit sales of print books over the week ended November 27, 2021, with total unit sales falling 10.3% from Thanksgiving 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
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As the DIY publication is collected in a new anthology, creator Osa Atoe and the musicians she inspired reflect on its defiant positivityIn 2006, Osa Atoe picked up pen and paper and began to write herself into history. She had decided to create a fanzine, titled Shotgun Seamstress, with a... Continue reading at The Guardian
[ The Guardian | 2022-11-21 12:00:20 UTC ]
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To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian
[ The Guardian | 2022-11-17 16:49:24 UTC ]
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Unit sales of print books fell 17.1% last week compared to the week ended November 13, 2021, at outlets that report to NPD BookScan. It was the third consecutive week that sales fell by double digits compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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These picture book biographies of authors, including John Ronald's Dragons: The Story of J.R.R. Tolkien, show children how they can use their words to describe their inner and outer worlds. Continue reading at Book Riot
[ Book Riot | 2022-11-15 11:31:00 UTC ]
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The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Despite three books posting sales of more than 100,000 copies last week, unit sales of print books fell 14.2% compared to the week ended October 30, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
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Is there anything scarier than not knowing what great book you’re going to read next? Big love to the booksellers at Exile in Bookville (Chicago, IL), Raven Book Store (Lawrence, KS), Copper Dog Books (Beverly, MA), and The Haunted Bookshop (Iowa City, IA) for their generous recommendations.... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-31 08:59:42 UTC ]
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Peter Orner's 'Still No Word From You' melds memoir and criticism and, in the process, brings reading to life as a multi-sensory, communal experience. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-28 15:00:54 UTC ]
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Blockbuster sales of Colleen Hoover’s It Starts with Us were not enough to prevent overall unit sales of print books from falling 9.1% in the week ended Oct. 23, 2022, compared to the similar week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Unit sales of print books fell 10.5% in the week ended Oct. 15, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Compiled from interviews he gave to a close friend, “The Extraordinary Life of an Ordinary Man” sheds light on the self-doubt of the seemingly imperturbable Hollywood star. Continue reading at The New York Times
[ The New York Times | 2022-10-16 18:47:52 UTC ]
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