What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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Unit sales of print books sold through outlets measured by Nielsen BookScan fell 10.2%, to 307.1 million, in the first six months of 2011 ended July 3. The decline comes as no surprise as ebook sales continued to eat into sales of physical books, and the weak economy limited consumer purchases... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 08/07/2011 - 09:55 Print sales across the book market have dropped by 3% in the first six months of 2011, compared to the same period last year, with Jamie Oliver the bestselling author over the period, ahead of Julia... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Publication Date: Tue, 05/07/2011 - 08:30 Free Word has appointed Rose Fenton as director of the organisation, with her first day to be 12th September. The Free Word Centre in London is a house of literature, literacy and free expression, hosting debates, readings and conferences. Ten... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Men more likely to own tablets, women more likely to own e-readers according to GfK MRI. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 27/06/2011 - 08:53 Pottermore has responded to retailers' frustrations over being unable to sell the Harry Potter ebooks, saying the idea was to "ensure ease of availability across all reading devices". read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Philip Jones and Charlotte Williams Publication Date: Thu, 23/06/2011 - 11:53 J K Rowling has confirmed that she will release paid-for ebook versions of her incredibly successful Harry Potter books from her new website Pottermore "in partnership with J K Rowlings publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 22/06/2011 - 09:13 HarperPress has bought a book by the mayor of London about the people who made the United Kingdom's capital city what it is today. Publishing director Susan Watt bought British Commonwealth rights to Johnson's Life of London:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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In France, bestselling author Fred Vargas landed at #1 with a new Commissaire Adamsberg mystery, The Furious Army. Penguin will release a paperback edition of an earlier Adamsberg novel, An Uncertain Plan, in the U.S. in October, but has not yet acquired rights to the newest title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 16/06/2011 - 09:16 Colum McCann has won the 2011 International IMPAC Dublin Literary Award for his novel Let the Great World Spin (Bloomsbury), beating 161 other entries. The 100,000 prize is the largest awarded to a single novel published in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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When you read the literature of journalism these days you might think that you must hurry to carve out your place in the digital world. That may be so for newspapers, but it is not so for magazines, particularly not for regional magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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For decades, the "first printing" has been a number publishers have slapped on the covers of their advance reading copies, put in bold on the pages of their catalogues, and touted to reporters. The number, though known to be inflated, offered a palatable way for publishers to announce their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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While the Rapture isnt scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek
[ AdWeek | 2011-05-20 00:00:00 UTC ]
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Amazon.com said that it sold 105 ebooks for every 100 printed books, a milestone that its chief executive, Jeff Bezos, said had occurred sooner than expected. Continue reading at The New York Times
[ The New York Times | 2011-05-20 00:00:00 UTC ]
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It happened. Amazon says ebook sales have surpassed physical book sales on Amazon.com. Continue reading at PC World
[ PC World | 2011-05-20 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Written By: Philip Stone and Lisa Campbell Publication Date: Thu, 12/05/2011 - 09:45 Analysis has revealed that £4.6m of books were sold under the W H Smith Spring Richard and Judy Book Club promotion, as the retailer released the celebrity couple's new summer titles. The eight Spring Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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