What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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Asda will begin selling the Kobo wireless e-reader for £67 this Friday (9th December). The... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Online-only news sites received moreand more positiveonline buzz than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Sales of print books fell 18.6% in the first nine months of 2011 in the major trade categories, according to figures reported to the Association of American Publishers. And although ebook sales jumped in the nine monthsahead 137.9% at the 15 reporting housesthe gain was not enough to offset... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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#combined print
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Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
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Germanys Catholic Church has announced this week its intention to sell Weltbild, one of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:01 Headline has acquired the next book by Soccer Saturday presenter Jeff Stelling, with the Sky Sports football pundit moving with his editor Jonathan Taylor from HarperSport. Publishing director Taylor bought world... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in its first week on bookshop shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in it first week on bookshops shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 17/10/2011 - 14:25 Literary agent Geraldine Cooke is calling on members of the book trade with links to Brent to join demonstrators in their vigils outside the north London borough's closed libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 17/10/2011 - 14:25 Literary agent Geraldine Cook is calling on members of the book trade with links to Brent to join demonstrators in their vigils outside the north London borough's closed libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Mobile content and community brands dominated the media category of the 2011 Inc. 5000, which recognizes the 5,000 fastest-growing privately-held companies in the U.S. (The number one company in the media category: GoLive! Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 10/10/2011 - 14:30 Charlie Redmayne, executive vice-president and chief digital officer at HarperCollins, is to become c.e.o. of Pottermore, J K Rowling's new online reading experience. He will take up the new role on 7th November. Pottermore... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 08:50 Author Mal Peet has accused politicians talking about the importance of community of using "weasel words" unless they defend libraries. Peet was speaking at a Publishers Association (PA) and Authors' Licensing &... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Publication Date: Wed, 28/09/2011 - 15:20 Google is to support a new family arts and literature festival, which is taking place during autumn half term in London. The internet giant will make 300 tickets to main theatre events at Word Up! available to low-income families referred to organisers... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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