Maxim Cuts Circulation 20%

Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'

[ Crains New York | 2012-09-21 00:00:00 UTC ]
News tagged with: #publishing frequency #rate base #executive chairman #verified circulation #audit bureau

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Joy Williams’ first novel in 20 years is coming this fall.

While we don’t know what the state of the our pandemic society will be come September, we can at least be sure that we’ll all be getting a little Joy Williams, as a treat. Specifically, a new novel—her fifth, and her first since 2000’s The Quick and the Dead, which was a runner-up for the […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-03 21:01:23 UTC ]
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20 Biography Books For Kids To Help Them Dream Big

A collection of the best biography books for kids to help them learn about history’s most fascinating people and dream a bit bigger, including Turning Pages: My Life Story by Sonya Sotomayor, illustrated by Lulu Delacre. Continue reading at Book Riot

[ Book Riot | 2021-02-26 11:34:00 UTC ]
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CILIP calls for National Library of Wales cuts to be abandoned

CILIP,  the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:32:21 UTC ]
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Marking 20 years of Routledge Classics

Tony Bruce, senior publisher at Routledge, talks to us about the plans for Routledge Classics' 20th anniversary.    Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 07:56:34 UTC ]
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Reading My Bliss: How 20-Year-Old Manga Helps Get Me Through the Day

Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot

[ Book Riot | 2021-01-28 11:37:00 UTC ]
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Hachette 'moving in the right direction' as it cuts gender pay gap

Hachette UK has released its latest gender pay gap report, revealing that the mean gender pay gap for Hachette UK Ltd dropped by four percentage points from 25.9% in 2019 to 21.9% in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 18:43:45 UTC ]
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Frankfurt Book Fair cuts jobs in 'painful' restructure

Frankfurt Book Fair has completed its restructure and cut an undisclosed number of roles in what it has called a “painful and far-reaching” process. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 06:13:00 UTC ]
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Library spending fell by £20m in 2019/20 amid warnings of further cuts

New figures show total spending on Great Britain's libraries fell by £20m in the last financial year, as Libraries Connected warned more budget reductions are on the way. Continue reading at The Bookseller

[ The Bookseller | 2020-12-04 10:12:19 UTC ]
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Job cuts on the way as Frankfurt Book Fair considers future plans

The Frankfurt Book Fair has warned job cuts are on the way as director Juergen Boos outlined future “modernising” plans that will see virtual events play a larger part in future fairs. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 02:55:29 UTC ]
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20 Scary Comics For The Haunting Season

I've compiled a list of the best scary comics, graphic novels, manga and webtoons to scare and creep you out this season. Enjoy! Continue reading at Book Riot

[ Book Riot | 2020-11-06 11:32:00 UTC ]
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Bloomsbury to repay staff £700K in pandemic wage cuts

Bloomsbury has announced it will repay almost £700,000 to staff who took a pay cut during the first months of the pandemic, following the publisher's most succesful interim results since 2008. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 08:01:03 UTC ]
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Annie Bell | 'Cutting down on waste is an area where we can all contribute as consumers'

Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:08:18 UTC ]
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The 20 reads book people actually want this year

Check out our 2020 holiday book gift guide for the best non-fiction and fiction picks for literary enthusiasts on your list. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-30 15:00:05 UTC ]
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20 Small Press Books from 2020 You Might Have Missed

There’s no denying that this is a rough—if not catastrophic—year for many businesses, from mom-and-pop-run local eateries to huge corporations like Macy’s. But as the Washington Post noted, a national array of bookstores and readerly good-will has helped Bookshop.org raise millions for indie... Continue reading at Electric Literature

[ Electric Literature | 2020-10-28 11:00:00 UTC ]
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AT&T cuts more than 8,700 workers in third quarter amid Covid-19

The cuts are the biggest since the surge in employees at the time of the Time Warner acquisition in 2018. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-26 17:04:42 UTC ]
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How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
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A Cut Cable Knocked Out Virginia's Voter Registration Site

Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired

[ Wired | 2020-10-17 13:00:00 UTC ]
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Seven Dials to publish Cooper's 20-minute budget-friendly recipes

Seven Dials is publishing a new cookbook containing over 100 "budget-friendly" recipes that can be prepared in under 20 minutes, and cost readers less than £20 a week. Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 11:42:02 UTC ]
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V&A to close dedicated bookshop and cut 10% of staff as Covid-19 hits finances

The Victoria & Albert Museum is closing its dedicated bookshop and making 103 roles redundant across its retail and visitor experience teams as the Covid-19 crisis hits its finances. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 09:58:53 UTC ]
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HMH Reorganization Will Cut 525 Jobs

As Houghton Mifflin Harcourt shifts more of its education publishing business to the creation of digital products, the company said it has implemented a restructuring program that will cut its workforce by 22% in order to save between $95 million to $100 million annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
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