Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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The #1 book in the country is ‘Magnolia Table, Vol. 2’ by Joanna Gaines, who held a shelter-in-place “book signing” on launch day. Plus Oprah Book Club pick ‘Hidden Valley Road’ by Robert Kolker lands at #5 in hardcover fiction, and Marie Kondo helps readers find the ‘Joy of Work’—at home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-18 04:00:00 UTC ]
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Avon buys a new one by Erin Sterling after a six-house auction; Little, Brown preempts a debut middle grade novel; and the sequel to a picture book classic lands at Candlewick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 01:14:48 UTC ]
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The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
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These twenty great free Kindle books are available to read free on your Kindle through Prime, Unlimited, sales, or your local library's ebook collection. Continue reading at Book Riot
[ Book Riot | 2020-04-15 10:35:32 UTC ]
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Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
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These 20 feel-good science fiction books will suit different tastes and moods, but they’re all comfort food of some variety. Continue reading at Book Riot
[ Book Riot | 2020-04-14 10:34:55 UTC ]
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This week, we highlight new books from Marcia Clark, Molly Tanzer, and Camilla Bruce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-13 04:00:00 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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John Wiley & Sons estimated the coronavirus outbreak will drop revenues for the fiscal year ending April 30 by about $50 million from its previous expectations, president and CEO Brian Napack said. Adjusted EBITDA is expected to be $25 million lower than original forecasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-09 04:00:00 UTC ]
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Diamond Distributors founder Steve Geppi outlined the terms under which the distributor of comics, graphic novels, and prose books would resume payments to publishers and other vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-07 04:00:00 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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The steady erosion of book sales is impacting all parts of publishing as the Covid-19 pandemic tightens its grip of the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Half Price Books has laid off or furloughed 2,146 people, representing 78% of its workforce of 2,752. The company operates 126 stores in 17 states, all of which are closed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Macmillan Publishers has laid off an undisclosed number of employees across all divisions, temporarily reduced pay for select employees, and implemented a hiring freeze, effective today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday
[ Digiday | 2020-03-31 04:01:00 UTC ]
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These feel-good ebooks don't have long waits -- if any wait at all -- from your library. Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:32:33 UTC ]
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At Informa, parent company of Taylor & Francis, top bosses are to take salary cuts "through the current period of uncertainty created by Covid-19", the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:47:25 UTC ]
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The maverick, ‘free-range’ kids’ list has been behind a number of breakout authors and series since its inception in 2000—and has no plans to alter its approach any time soon... Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 23:01:42 UTC ]
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Quarto has posted a trading update for its 2019 results, saying it expects revenues to slip 9% to $135.8m (2018: $149.3m) but will be returning a profit of $2.9m. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 02:44:11 UTC ]
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