Mass Market Paperback: Not Dead Yet

When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
News tagged with: #ebooks doubled

Other Publishing stories related to: 'Mass Market Paperback: Not Dead Yet'


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture


Michael Denneny, Editor of 'And the Band Played On,' Dead at 80

A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


Rick Wolff, Highly Regarded Business Book Editor, Dead at 71

Rick Wolff, who published dozens of bestselling books as a business editor for Warner Books, Hachette Book Group, and Houghton Mifflin Harcourt, died April 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #published dozens #bestselling books #business editor


They’re (Paper)back!: Spring 2023 YA Paperback Books For Your TBR

Whether you love horror, thrill rides, romance, space adventures, or something else entirely, spring 2023 YA paperbacks have you set. Continue reading at Book Riot

[ Book Riot | 2023-04-05 10:37:00 UTC ]
More news stories like this | News stories tagged with: #space adventures


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


20 new paperbacks hitting shelves this April.

As April rolls around and scattered showers might keep us indoors (or nudge us to a sheltered spot outdoors), it’s a great time to revisit the books we had been meaning to read. Whether you choose to read indoors or out—and I support both—a list of some intriguing books that will be released in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-31 11:47:44 UTC ]
More news stories like this | News stories tagged with: #great time


Mostly Dead, Slightly Alive: Exploring the Princess Bride Cookbook

The Princess Bride official cookbook helped me embrace the wonder of experimenting and just plain having fun in the kitchen. Continue reading at Book Riot

[ Book Riot | 2023-03-30 10:33:00 UTC ]
More news stories like this | News stories tagged with: #cookbook


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


Mel Shapiro of Book Sales Dead at 90

Melvin Shapiro, once called by 'PW' the "sage of the bargain book business," died earlier this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #died earlier


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Pat Schroeder, Former AAP CEO, Dead at 82

Pat Schroeder, who served as a congresswoman from Colorado for 24 years before being named president and CEO of the Association of American Publishers, died on March 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #named president #american publishers


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


Mellon Foundation Pledges $125 Million to Combat Effects of Mass Incarceration

Among the organizations receiving funding are Freedom Reads and the New York Public Library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #mass incarceration


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with: #post china #book sales #growing rapidly #book market


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with: #solid start #book market #bookscan


Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business