Martin Sorrell on newspaper digital ad slowdown: 'paywalls are the way to go'

WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-19 00:00:00 UTC ]
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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
More news stories like this | All news stories tagged with: #audiobook #publishers association #annual report #11th year


William Boyd on his friend Martin Amis: ‘He was ferociously intelligent – and very funny’

He saw the world’s cruel absurdities through a comic lens, writes Boyd, who recalls his very first meeting with Amis – and explains why his unmistakable voice will never be forgotten• John Self on Amis: ‘He stamped his style over a generation’• Geoff Dyer on Amis: ‘Mick Jagger in literary... Continue reading at The Guardian

[ The Guardian | 2023-05-22 07:00:49 UTC ]
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‘Damn, that fool can write’: how Martin Amis made everyone up their game

He exploded into the tweedy world of literature, a young, pouting and outrageously brash crusader for prose. Our writer remembers her encounters with the novelist, whose smarts and chutzpah confounded his peers‘You’ll be reading me every now and then at least until about 2080, weather... Continue reading at The Guardian

[ The Guardian | 2023-05-22 05:00:48 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
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Martin Amis, acclaimed British novelist and London scenester of '80s and '90s, dies at 73

Martin Amis, best known for a scathing, dazzling trilogy of novels on money-saturated '80s London and the memoir "Experience," died Friday at 73. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-20 20:05:38 UTC ]
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Martin Amis, era-defining British novelist, dies aged 73

The celebrated author of Money and London Fields, whose works defined the 80s and 90s literary scene, died of oesophageal cancer on Friday at his home in FloridaMartin Amis, the influential author of era-defining novels including Money and London Fields, and the memoir Experience, has died at... Continue reading at The Guardian

[ The Guardian | 2023-05-20 18:53:35 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek

[ AdWeek | 2023-05-04 06:00:00 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Rachel Martin on London Book Fair’s Sustainability Lounge

The new Sustainability Lounge at London Book Fair – its concept led by Elsevier's Rachel Martin – will run throughout the week. The post Rachel Martin on London Book Fair’s Sustainability Lounge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-31 16:31:23 UTC ]
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Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
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Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Valemon The Bear: Myth in the Age of the Anthropocene With Martin Shaw

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-27 08:52:16 UTC ]
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Book Review: ‘How Not to Kill Yourself,’ by Clancy Martin

After 10 attempts and years of suffering and addiction, Clancy Martin describes facing the darkness in his raw memoir “How Not to Kill Yourself.” Continue reading at The New York Times

[ The New York Times | 2023-03-26 09:00:11 UTC ]
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