WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-19 00:00:00 UTC ]
News tagged with:
#martin sorrell
#digital advertising
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#blurred lines
#privacy reckoning
#oral history
#final episode
Roy Gainsburg, president of St. Martin's Press from 1987 to 1997, died on December 9. He was 91. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-18 05:00:00 UTC ]
More news stories like this |
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#associate director
#video content
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#ad tech
#oral history
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#global pandemic
#latest trends
#constantly evolving
#ad spend
#revenue diversification
#media companies
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#unique position
#bottom line
#current situation
#open source
The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget
[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#generative ais
#security researchers
Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#university libraries
#larry page
#printed books
The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian
[ The Guardian | 2023-11-18 13:00:21 UTC ]
More news stories like this | All news stories tagged with:
#ebooks
#timely manner
#digital platforms
#telling stories
#smartphone apps
#digital publications
#british library
KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#complex networks
#advanced talks
With debts of £1bn, this isn’t some ordinary financial asset. The desire to own the papers says more about power than profitSo much has changed in the generation since the Telegraph newspapers and the Spectator magazine were last put up for sale in 2004, including how much money they make. Yet... Continue reading at The Guardian
[ The Guardian | 2023-10-19 11:00:20 UTC ]
More news stories like this | All news stories tagged with:
#guardian columnist
#jane martinson
#modern britain
#audacious plan
#potential buyers
#spectator magazine
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#broader effort
#news publishers
Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
More news stories like this | All news stories tagged with:
#times book
In his memoir “The Controversialist,” Martin Peretz reflects on his long tenure as publisher and editor of The New Republic. Continue reading at The New York Times
[ The New York Times | 2023-10-02 14:15:47 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#long tenure
#book review
Former Washington Post editor Martin Baron joins the L.A. Times Book Club Oct. 11 to discuss "Collision of Power," his book about Trump, Bezos and the future of journalism. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
More news stories like this | All news stories tagged with:
#times book
“Collision of Power,” Martin Baron’s memoir of his tenure as the paper’s executive editor, is a gripping chronicle of politics and journalism in a period of instability for both. Continue reading at The New York Times
[ The New York Times | 2023-09-30 09:00:50 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#book review
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | All news stories tagged with:
#canadian publisher
Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian
[ The Guardian | 2023-09-23 15:03:31 UTC ]
More news stories like this | All news stories tagged with:
#novelists
#software company
#jonathan franzen
#jodi picoult
#american novelists
Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#sponsorship revenue