Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with: #recent explosion #bertelsmann

Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Jeff Hobbs Brings You Back to School

The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

Graywolf Press Gives Back to Twin Cities Community

Graywolf Press, located five miles from where George Floyd was killed in Minneapolis, is donating $25,000 from the sales of its books that address racism to five local organizations selected by junior staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graywolf press #george floyd #address racism

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

Robert Granfeldt Named General Manager of Hearst Texas Panhandle Properties, MRT

Robert Granfeldt has been named general manager of the Midland Reporter-Telegram and Texas Panhandle properties for Hearst Communications. The Panhandle Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-16 21:40:30 UTC ]
More news stories like this | News stories tagged with: #hearst

PRH to reopen warehouse as bookshops get back to business

Penguin Random House plans to reopen its Colchester distribution centre next week after the facility was closed late last month for a systems upgrade. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 18:41:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house

Palm Coast Data to Lay Off Staff, Outsource Services and Vacate HQ

Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
More news stories like this | News stories tagged with: #leadership team #york magazine #previously ceo #interim basis #magazine publisher #hearst

Hachette moves to back Rowling after staff raise concerns

Staff at Hachette working on J K Rowling's new book The Ickabog have threatened to down tools over the author's recent comments affecting the transgender community. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 07:05:23 UTC ]
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Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with: #boldwood books #john blake #ad lib #e-book

Schwartz joins Audible as chief content officer

Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 22:48:31 UTC ]
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China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with: #book market

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

Asurion creates data-science scholarship at historically black university

One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry.  Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release.  The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
More news stories like this | News stories tagged with: #tech industry #donated $200 #news release #computer science #tech community #privately owned

Welbeck acquires assets of Eddison Books

Welbeck Publishing Group has bought the assets to wellness publisher Eddison Books.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-08 23:26:18 UTC ]
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Independent bookstore owner invests in online bookstore famous for destroying independent bookstores.

Nancy Bass Wyden, owner of New York City’s Strand Bookstore—one of the largest independent bookstores in the country—purchased stock in Amazon three times between April 6 and May 1, totaling somewhere between $115,000 and $250,000, according to Barron’s. If you’ll recall this was a time period... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-05 16:29:38 UTC ]
More news stories like this | News stories tagged with: #ll recall #time period #bookstore

Shout-Outs to Publishers Giving Back to Their Communities| June 5

Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
More news stories like this | News stories tagged with: #donating $500 #magazine division #bonnie kintzer #offering access #general manager #give back #hearst

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook