Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

Other Publishing stories related to: 'Marketing vs Publicity'


Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #self-published writers #early results #launched ahead #futurebook conference #taking place #2nd december


LitRes Chief Has Goal of Dominating Russian Audiobook Market

Russia's Eksmo-owned LitRes announces its goal to boost its current 7,000 audiobooks on offer to 50,000 of them—in five years. The post LitRes Chief Has Goal of Dominating Russian Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-13 00:00:00 UTC ]
More news stories like this |


Poetry market celebrates National Poetry Day with highest sales ever

Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highest sales #annual sales #poetry books #records began


Square One Enters the Fiction Market

Best known for publishing nonfiction books in such areas as alternative medicine, the indie publisher is trying its hand at fiction after acquiring the rights to five novels by James Misko. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction market #indie publisher


Children's 2016 print book market up 11.7% to date

The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #biggest year #7% increase #sales continue


Former PRH publicity director Finnigan launches own company

Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR.    Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pr agency


Amazon competitors left 'fighting for scraps' in ebook market

Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Sainsbury's exits ebook market

Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles


Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market


Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #fourth time #interesting things #human connection


Arab Trade Delgation Reflects on the Latin American Market

On a trade mission to Brazil, a United Arab Emirates publishing group finds sharp interest among Latin American colleagues in Arabic-Portuguese rights. The post Arab Trade Delgation Reflects on the Latin American Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this |


How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher


Game of Thrones book publication date 'not finalised'

George R R Martin's UK publisher HarperCollins has said "nothing has been finalised regarding the publication or the date" of the author's much anticipated sixth book in the A Song of Ice and Fire series, after reports surfaced that it would be published in March next year. Continue reading at The Bookseller

[ The Bookseller | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire series


My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #leading academic #professional publishers #online books


Beijing Book Fair: Market Opportunities for Everyone

Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overseas exhibitors #business opportunities


Growing Chinese journals market 'too big to ignore', PA report says

The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge shift #english-language journals #chinese publishers


São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market

Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #tough market


Tyndale Postpones Publication of Ex-Pastor's Book

Tyndale House is delaying the publication of a new title by former NewSpring pastor Perry Noble, who is undergoing treatment for alcohol abuse. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tyndale house #alcohol abuse


7 Digital Marketing Stats That Grabbed Our Attention This Week

Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek

[ AdWeek | 2016-08-05 00:00:00 UTC ]
More news stories like this |