With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
The European Commission ruling that led to Amazon pledging to abolish its Most Favoured Nation clauses in contracts with publishers will give it freedom to run more “innovative” promotions with rival companies, Kobo’s c.e.o. Michael Tamblyn has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Illustrated book publisher Abrams is to launch a new text-driven imprint with a focus on narrative non-fiction called Abrams Press. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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#facebook-owned instagram
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Orion Non-fiction will be relaunched as Seven Dials in September, with a remit to increase its global profile. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Instead of coloring-in, adults—Quarto's team hopes—will want to scratch-off. The company has eight titles in the pipeline for this year. The post Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Amazon Publishing, the largest publisher of translations, will be at the London Book Fair with a rights list of suspense, memoir and literary titles. The post Amazon Publishing at London Book Fair: Literary Fiction, Suspense, Memoir appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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General fiction accounted for 23% of audiobook downloads on the site, followed by mystery/thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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#popular category
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Craig Groeschel’s how-to on decision making, ‘Divine Direction,’ debuted at #1 on our Religion Nonfiction Bestsellers list. Plus, Wanda Brunstetter returns with her new Amish Cooking series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
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#decision making
'We've ceased to be anonymous migrants,' says Dariusz Jaworski. London Book Fair attendees next week will be greeted by Books From Poland. The post Market Focus Poland at London Book Fair: ‘We’ve Become Interesting Neighbors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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As do many parts of the international marketplace, India's book retail districts like Delhi's Nai Sarak face growing competition from online retail. The post Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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#online retail
Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-01 00:00:00 UTC ]
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Fine editions publisher Little Island Press is to launch its 2017 list with fiction from Gordon Lish, touted as “one of America’s greatest men of letters” by Little Island founder and m.d. Andrew Latimer. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
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Ed Faulkner, currently deputy publisher at PRH division Ebury, is joining HarperCollins as publisher, HarperNonFiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Fiction dominates this month, with one thriller, one novel based on fact, and two easy-going tales from established authors. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-02-23 00:00:00 UTC ]
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A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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