Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'

“When I Write Fiction, I’m in My Body as a Different Person”

Two decades ago, Arundhati Roy released her first novel, The God of Small Things. The response was pretty much everything an author could hope for from a debut. (It was a huge best-seller and won the Booker Prize.) But in the past 20 years, Roy has followed a different path than one might have... Continue reading at Slate

[ Slate | 2017-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edward snowden #daniel ellsberg

Making Science Explode on the Page

This fall will bring "Reactions: An Illustrated Exploration of Elements, Molecules, and Change in the Universe" by Theodore Gray (Black Dog & Leventhal), the long-awaited third installment in Gray’s popular Elements trilogy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
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Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller status

BookCon 2017: New Science Guys — and Gal!

Bill Nye has made a career of educating young minds about science, with (most famously) his Emmy Award–winning PBS show Bill Nye the Science Guy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill nye #emmy award

Naomi Alderman to judge Science Book Prize

Novelist Naomi Alderman will join the judging panel for the 30th anniversary of The Royal Society Insight Investment Science Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #naomi alderman #judging panel #30th anniversary

Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Carla Gray, Longtime HMH Marketing Lead, Dies at 52

The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carla gray #died earlier

Women's Prize for Fiction reveals new sponsorship model

The Women's Prize for Fiction has announced it is adopting a new, collective sponsorship model instead of a single headline sponsor going forward. Continue reading at The Bookseller

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction reveals

Adrian Mole 50th anniversary among BMS Marketing spring winners

The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, featuring work for Adrian Mole's 50th anniversary and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others. Continue reading at The Bookseller

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #adrian mole #dear ijeawele

Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets

Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #spanish markets #latin america

Sarah Ward wins Lucy Cavendish College Fiction Prize

Lucy Cavendish College, part of the University of Cambridge, has named the 2017 winner of its fiction prize as Sarah Ward, with her novel Resurrection, Port Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction prize #sarah ward

Surgery Sessions for this year's Marketing & Publicity Conference

Delegates attending The Bookseller’s Marketing & Publicity Conference on 13th June can sign up now for a marketing or publicity quick-fix. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Goldsboro Books launches contemporary fiction prize

Goldsboro Books has launched a new £2,000 prize for “compelling” contemporary fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #goldsboro books

In a Quiet Week, Hardcover Gains Offset Declines in Audio, Mass Market Paperback

At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #1% higher #week ended

London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows

As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual conference #trade shows #javits center

Mantel to give Reith Lectures on historical fiction

Dame Hilary Mantel is to give a series of lectures around the UK which will be broadcast by BBC Radio 4 and the BBC World Service. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction

How food brand Tasty is a template for BuzzFeed’s vertical expansion

BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-22 00:00:00 UTC ]
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Oliver Jeffers turns to non-fiction

Award-winning author and illustrator Oliver Jeffers is publishing a new book with HarperCollins at the end of this year and has signed a new two-book deal with the publisher for future publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future publishing #award-winning author

A Big Week for Adult Fiction

At outlets that report to NPD BookScan, total unit sales were 8% higher in the week ended May 14, 2017, than in the comparable week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big week #adult fiction #8% higher #week ended