Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'

Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary results #ebook market

Original fiction for Daunt Books

The Daunt Books imprint is to begin publishing original fiction, in an "exciting development... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original fiction #daunt books

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community managers #paid ads #emerging platforms #weight watchers #community management #ad buying

Why Big Publishers Think Genre Fiction Like Sci-Fi Is the Future of E-Books

The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction. Continue reading at Wired

[ Wired | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #genre fiction #book publishing

BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ranging #fifty shades

Weltbild in gay fiction row

Canadian publisher Icon Empire Press has accused German bookseller Weltbild of "hypocrisy... Continue reading at The Bookseller

[ The Bookseller | 2013-06-25 00:00:00 UTC ]
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Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #apple didn #electronic books #lose money #penguin group

German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers

A Leadership Book Author On Why You're Better Off Reading Fiction For Lasting Lessons

Craig Chappelow has written about how leaders can be more successful. But he'd crack One Flew Over The Cuckoo’s Nest before the latest business book any day. Here's why he thinks you should, too. Read any good leadership books lately? Me either. It seems like popular books about leadership... Continue reading at Fast Company

[ Fast Company | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lasting impact #research conducted #vast majority

Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court -- #ebook market #online store

Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Should More Museums Publish Fiction?

Most museums have publishing departments and bookstores, so publishing exhibition-related fiction shouldn't be much of a stretch and might enhance the patron's experience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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The best non fiction kids' books

While a high-calibre jury of writers and critics ponders the nominees for this year's Children's Book Awards, we have asked the true experts. Continue reading at Stuff

[ Stuff | 2013-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-calibre jury #critics ponders #book awards #true experts

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Macmillan Science and Education opens China head office

Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #regional office

Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation