Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'


Non-fiction appeals before opening of LBF

Non-fiction projects with an international reach are in high demand ahead of this year’s... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international reach


Fiction rules 2012 ebook sales

A new report on the ebook market in 2012 shows the continuing dominance of fiction, with fiction... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit


TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Corvus buys Haynes fiction debut

Classicist Natalie Haynes has turned her hand to novels, with Atlantic imprint Corvus set to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Bowker charts rise in e-retailer market share

The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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DK moves into narrative non-fiction

Dorling Kindersley is taking a new direction, publishing a list of narrative non-fiction books... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrative non-fiction #dorling kindersley


Is There a Dearth of Literary Agents in Developing Markets?

Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #developing markets #latin america


Women's Fiction prize returns, announces longlist

Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly as the Orange Prize, which released its longlist today. Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange prize #hilary mantel #zadie smith #barbara kingsolver


New award targets Scandinavian crime fiction

A new prize for Best Scandinavian Crime Novel of the Year, the Petrona Award, has announced its... Continue reading at The Bookseller

[ The Bookseller | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scandinavian crime


Small Publishers Rule Pen/Faulkner Fiction Award Shortlist

Coffee House Press, with two finalists, and Cinco Puntos Press join FSG and Pantheon with titles on the shortlist for this year's prestigious PEN Faulkner Award for fiction. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Jim Gavin talks about the mix of fact and fiction in 'Middle Men'

The Southern California author's first story collection draws from his experiences in high school basketball, plumbing sales and more.There's a subtle arc to Jim Gavin's first book, "Middle Men" (Simon & Schuster: 224 pp., $23). Gathering seven stories largely set in Southern California, it... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #southern california


Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children


HarperCollins merges non-fiction divisions

HarperCollins is to merge its three non-fiction divisions into two imprints, creating a new... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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How Fiction Doesn’t Work

It is no surprise to see aphorism alive and thriving in our current celebrity climate. The forgotten, it may be assumed, never said anything interesting, whereas choice words of the famous live forever at cocktail parties and in book reviews. To carry a portfolio of pithy quotations is to... Continue reading at Slate

[ Slate | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #choice words #cocktail parties #book reviews


3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Grub Street’s Castellani Practices What He Teaches

Over the past decade, Christopher Castellani—artistic director of Grub Street in Boston, one of the country’s largest literary centers—has written a trio of novels about an Italian immigrant family, the Grassos, a family much like his own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grub street #past decade