With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with:
#digital space
#science fiction
Canadian publisher Icon Empire Press has accused German bookseller Weltbild of "hypocrisy... Continue reading at The Bookseller
[ The Bookseller | 2013-06-25 00:00:00 UTC ]
More news stories like this |
E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World
[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#apple didn
#electronic books
#lose money
#penguin group
A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online booksellers
Craig Chappelow has written about how leaders can be more successful. But he'd crack One Flew Over The Cuckoo’s Nest before the latest business book any day. Here's why he thinks you should, too. Read any good leadership books lately? Me either. It seems like popular books about leadership... Continue reading at Fast Company
[ Fast Company | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lasting impact
#research conducted
#vast majority
Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court --
#ebook market
#online store
The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
Most museums have publishing departments and bookstores, so publishing exhibition-related fiction shouldn't be much of a stretch and might enhance the patron's experience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
More news stories like this |
While a high-calibre jury of writers and critics ponders the nominees for this year's Children's Book Awards, we have asked the true experts. Continue reading at Stuff
[ Stuff | 2013-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high-calibre jury
#critics ponders
#book awards
#true experts
Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |
Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan science
#regional office
For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#sales operation
The American novelist A M Homes has won the 2013 Women's Prize for Fiction for her... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american novelist
Baileys has become the new sponsor for the Women's Prize for Fiction, with the cream liqueur... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this |
Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this |
Macmillan US is to launch a new, stand-alone division specialising in non-fiction, with Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2013-05-29 00:00:00 UTC ]
More news stories like this |
Some see Amazon's Kindle Worlds fan fiction publishing platform as a great marketing move, while others are wary of Amazon's ownership of ideas. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-28 00:00:00 UTC ]
More news stories like this |
Amazon is once again shaking up traditional publishing models. This time, it's giving fans a chance to add their own personal touches to their favourite fiction - and get paid in the process. Continue reading at Stuff
[ Stuff | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#giving fans
Fan fiction authors will be able to publish and sell some titles in the US via new ebook platform Kindle Worlds. Continue reading at BBC World
[ BBC World | 2013-05-24 00:00:00 UTC ]
More news stories like this |
The digital publishing platform will let fans write, publish, and sell the stories they've written based on popular books, TV shows, and more. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle worlds
#popular books
#tv shows